Agenda 1. 2. 3. 4. 5. 6. 7. Importance of digital media Engagement Influencers Social CRM Analytics and ROI Future Trends Industry Is digital media important? Digital Media – Brand Equity Perspective Brand equity: A set of brand assets and liabilities linked to a brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares”
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“Valentine” is a controversial love poem written by Carol Ann Duffy. Throughout the poem the poetess compares love to an onion and she does that by using a variety of techniques such as imagery‚ symbolism‚ word choice and structure. All these techniques justify why “Valentine” is an unusual love-poem as they help the poet express her different point of view. Overall‚ the poem is unusual as its title mistakenly leads the reader into thinking that the poem will be typical. I felt deeply moved by the
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commerce 1.1.1 E-commerce and electronic payment systems 1.1.2 Limitations of traditional payment systems in the context of online payments 1.1.3 The need for new payment systems designed for e-commerce 1.2 User acceptance: understanding and issues 1.3 Research objectives 1.4 Research scope 1.4.1 The role of electronic payments in customer e-commerce activities
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Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States‚ Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented‚ and Colgate was hoping the product would
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| 31) Max and Annie are roommates sharing an apartment. Although they know each other well‚ they have respect for each other’s privacy. Thus‚ when Max’s Form 1040 was audited by the IRS‚ he
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of suppliers 8 C. Bargaining power of buyers 8 D. Threat of substitute products/services 9 E. Intensity of rivalry among competitor 10 III. Company analysis 11 A. H&M 11 1. H&M Vision‚ Values‚ Goal and Strategy 11 2. H&M’s internationalization process 11 3. H&M’s organizational structure 12 4. H&M’s Global Role 13 B. SWOT Analysis 14 1. H&M in Japan 14 2. ZARA in Japan 17 C. Value Chain Analysis 19 1. Logistics. 19 2. Operation
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Cultural Sensitivity and International Human Resource Management Team project Chanel vs H&M Instructor: Tom Chan Submitted by: Avis Jiao & Jay Liang Submitted on: Dec 14th‚ 2012 Chanel vs H&M Chanel and H&M are both famous global companies. They share different market as fashion industrial competitors. Chanel is all about extravagant‚ classic and high class. But when we talk about H&M‚ we would say it’s affordable‚ stylish‚ and middle class. It is so nice to have this
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ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 3‚ March 2012‚ ISSN 2231 5780 EFFECTIVE TALENT ACQUISITION THROUGH E-RECRUITMENT: A STUDY AASTHA TYAGI* *Faculty – HR‚ Institute of Management and Development‚ Noida‚ Uttar Pradesh‚ India. ABSTRACT In the rapidly changing global world economy‚ its important to keep pace with the competition and succeed. Today‚ one of the most crucial sources of competitive advantage is based on human resource efforts through attracting
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Critically Evaluate how ICT is applied to the Tourism and Hospitality Industry A Case Study of Hilton Hotel Contents INTRODUCTION 3 ICT (INFORMATION AND COMMUNICATION TECHNOLOGY) IN HILTON GROUP OF HOTELS 4 *IMPLEMENTATION OF ICT IN FRONTOFFICE OPERATIONS 5 *IMPLEMENTATIONOF ICT IN MARKETING‚ DISTRIBUTION AND SALES 6 *BACK OFFICE USE OF ICT IN HILTON HOTELS 8 *EMERGING NEW TRENDS IN INFORMATION AND COMMUNICATION TECHNOLOGY 9 *SAFETY AND SECURITY USE OF ICT IN HILTON HOTEL
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Ethical Dilemmas Encountered by Members of the American Psychological Association: A National Survey Kenneth S. Pope Valerie A. Vetter ABSTRACT: A random sample of 1‚319 members of the American Psychological Association (APA) were asked to describe incidents that they found ethically challenging or troubling. Responses from 679 psychologists described 703 incidents in 23 categories. This process of gathering critical incidents from the general membership‚ pioneered by those who developed APA’s
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