Cola vs Pepsi in Bangladesh Executive summary This report provides an analysis and evaluation of the Pepsi and Coca cola in their customer segmentation models. This method of analysis includes Market Segmentation‚ Market Targeting‚ Market Positioning‚ as well as the Marketing Mix of Pepsi and Coca cola. The research draws attention to the Market segmentation of the both companies‚ while the soft drink industry has probably the widest and deepest customer base in the world and variable of Pepsi and Cola
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then we go through the IPO process step by step‚ and finally we draw a flowchart of IPO process with time allocation. Generally companies go for IPO to raise capital and other reasons are liquidation of the shares of the company‚ expansion of the company into new territories or markets‚ expansion of the company either by acquisition or merger‚ and levergaing future sales or business to create extra value for the company. Base on the SEC consent we can divide the IPO process in two parts; one is work
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IPO Process in Bangladesh Submitted to: Md. Lutfur Rahman Assistant Professor‚ Department of Business Administration‚ East West University‚ Dhaka. Submitted by: Name | ID | Arafat Rauf | 2009-2-10-345 | FIN 335 Section: 3 Fall: 2011 Date of Submission: 15th December 2011 Executive Summary | This term paper gives us a practical experience while passing through the theoretical understanding. The report is the result of our understanding about what are IPO and IPO listing
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ASSIGNMENT on IPO PROCESS OF BANGLADESH Course Title: Financial Institution and Market Course Code: FIN 335 Submitted to Md Lutfur Rahman Assistant Professor East West University Date of Submission- August 1‚ 2012 Submitted by Subha Sayeed 2010-1-10-082 Md. Shazzad Hossain 2010-1-10-183 (Sec-3) Sharmin Sultana 2008-3-30-047 Sazzad Khan Mahmud 2009-2-10-107(Sec-3) LETTER OF TRANSMITTAL August 1‚ 2012‚ Md. Lutfur Rahman Assistant Professor East West University
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IndiaFounder- Ravi Kant JaipuriaKey People- Ravi Kant Jaipuria (Chairperson & CEO)Products- Pizza Costa Coffee KFC Pepsi Diet Pepsi Mountain Dew Aquafina 7up Mirinda Slice TropicanaRevenue- 15 billion INRWebsite-
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Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo’s brand names are more than 100-years-old‚ but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world’s premier consumer “Products
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School of Business Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5 2.1 SWOT 6 2.1.1 STRENGTHS
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Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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