Business Studies: Business Management 1. Outline the current difficulties faced by Billabong’s management. Billabong is currently facing a number of difficulties that are both internal and external. One of the biggest problems currently faced by Billabong management is the lack of support from institutional shareholders. 2. Describe the factors that have led to Billabong’s current success/decline. One of the main factors is 3. Explain why changes were made to Billabong’s management structure
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Billabong Case Study Managing Change HISTORY ← Australia’s largest surfwear manufacturer‚ annual sales = $680 million (2003/04) ← Core business = marketing‚ distribution and retail of clothing‚ accessories and eyewear ← Sells products under other brand names including: • Element (Skate wear) • Von Zipper (sunglasses) • Honolua Surf Company ← Founded in 1973 – by Gordan and Rita Merchant ← Reputation = supplying
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Introduction Billabong International Limited (BBG) produces surf wear‚ sports apparel and accessories for the surf‚ skate and snowboard markets (Macquarie‚ 2012). The firm recorded an 18.4% decrease in net profit to A$119.1 million in 2011 (Billabong Shareholder Review 2010/2011). After intense acquisition efforts‚ which saw Billabong buying over 11 brands (Appendix A)‚ the company was forced to undergo a major restructuring‚ closing 150 stores and cutting 400 jobs worldwide
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Billabong International Ltd. markets apparel and accessories designed for surfing‚ skateboarding‚ and snowboarding. The company offers more than 2‚200 products‚ including Board shorts; t-shirts; swimwear; shorts‚ pants‚ and jeans; fleece tops; "jumpers" or pullover sweaters; jackets; backpacks; sports eyewear; and many other products‚ primarily for young men and women. Billabong products are sold through licensees or directly from the company and are available in extreme sports shops in over 60 countries
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1. Explain why exchange rates have been so volatile in recent years/ What are the implications of this volatility for companies like Billabong? There are a large number of influences at work in the foreign exchange markets. The most obvious are shifts in fundamental demand for a currency that reflects the outlook for the economy. For example‚ if Australia is exporting more goods and services‚ foreign buyers will need to buy Australian dollars to pay for them. That will put upward pressure on the
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Mohammed Sahid IBU 221/ 001 Date: 10/16/14 CLOSING CASE BILLABONG Billabong is an Australian company. They make surf wear‚ from wet suites and board shorts to T-shirts and watches. 80% of Billabong sales are from outside of Australia. 50% of which are from the United States. Billabong is reliant on a strong U.S. dollar against the Australian dollar. Billabong relied on the fact that the rapidly weakening Australian dollar in 2008-2009 and waited for profits to skyrocket. Due to the increase
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Peter Nicholson wishes to convert the factory in the north east to production of the electric taxi. Using data in Appendix C‚ Table 1‚ calculate payback period and the average rate of return. (8 marks) Peter Nicholson proposes to remove two management levels from the organisational structure and to encourage greater empowerment of the workforce. Do you think that this is a good idea? Justify your view. (18 marks) I believe that delayering the organisational structure by two
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How to Write Business Case Studies By Belinda Tucker‚ eHow Contributor updated: February 7‚ 2011 [pic] Research different facets of a business to write a case study. a puzzle image by Pavel Bernshtam from Fotolia.com Business case studies provide information for corporate management‚ investors and students. Use of case studies can help solve company problems‚ attract potential investors and train business students. Writing an effect case study involves research‚ writing and analytical skills
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Class Discussion Week 2 Chapter 3 Case Study: Read the case study described at the end of Chapter 3 “Pirates of Globalization” (p.112) and for the class discussion think about discussing your thoughts to the following questions as listed in the case. 1. What actions can companies and governments take to ensure that products cannot be easily pirated? Be specific. 2. Do you think that the international business community is being too lax about the abuse of intellectual property rights? Are
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investigation into Business Case Date: May 02‚ 2013 Acquainted with your Business situation. I see a few problems within your business. One of the problems is changes in economic environment‚ which lead to conflict between stakeholders. The other problem is change of business structure. A success factor for any business is to analyse and understand the external environment in which it operates. Understanding of different types of stakeholders within business is essential too. To analyse business situation
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