BAJAJ V/S HERO HONDA SUBMITED TO SUBMITED BY Prof. Sarita Pattnaik Arpita Gupta Roll No. dbs/0810/w243 MBA 4ND Semester [pic] DELHI BUSINESS SCHOOL B-II/58‚ M.C.I.E.‚ Mathura Road‚ New Delhi Website: www.dbs.edu.in [pic] Vs. [pic] ACKNOWLEDGEMENT The research on “Comparative Study between Bajaj and Hero Honda” has been
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Chapter – 1 INTRODUCTION HISTORY ABOUT THE CHAIRMAN [pic] Brijmohan Lall Munjal - Seeding a Dream “Don’t dream if you can’t fulfill your dreams” Brijmohan Lall Munjal is often fond of saying. The founder and patriarch of the $ 2.8 billion Hero Group is your classic first generation entrepreneur. He is a man who started small‚ dreamt big and used a combination of grit and perseverance to create one of the country’s largest corporate groups and the World’s No.1 Two Wheeler Company. Instinctive
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Hero Case study As a Chairperson of Honda‚ I will look for following sectors: A) Capital Availability: * After separation I will check the how much capital I have at present‚ also look at shares. * With that data I will plan out my further views. B) Brand Identity: * First I will focus on my brand Identity. * I will try to maintain the same stage of our brand where we were with Honda. * For that I will do following ways of publicity. 1. Sponsorships: * Sponsorships to
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Producing Lowest Cost Two-Wheelers: Bajaj Auto Vs Hero Honda By Ved Singh‚ Abhimanyu Prabhavalakar‚ Baskaran Balasubramanian‚ Srikanth Gopalakrisnan Table of Content 1. Indian Economy and Two-wheeler Industry 2. Bajaj Auto Ltd. 3. Hero Honda 4. Cost Management Analysis 1. Indian Economy and Two/Three wheeler Industry As we write this report‚ there are few factors which we would like to state ‚ just to set the context for this report‚ for for Indian Economy in general and then
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band during my college days. I joined Honda Cars India Ltd. (HCIL) at a time when the company was expanding its product portfolio aggressively. Having shown outstanding leadership capabilities and technical prowess I was nominated‚ just 1.5 years after‚ to become the Project Leader of the “Brio Family Models” which included four upcoming models in Sedan and SUV category. In 2015‚ I got the opportunity to lead a team of three for the development of the models “Amaze” and “BR-V”. The composition of
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launches are lined up for the future." HERO HONDA STRENGTHENS ITS PATRONAGE WITH CRICKET Showcases the ICC Champions Trophy for members of the Hero Honda family in Jallandher Hero Honda‚ the ’World No.1’ two-wheeler company and the Global Partner for all ICC cricket tournaments till 2007‚ has taken forward its association with cricket with the sponsorship off the ICC Champions Trophy to be held shortly. The company had on display for members of the Hero Honda family‚ the ICC Champions Trophy at
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Hero Honda : Challenges in Multi-segment Positioning and Selling Context of Brand Positioning. Hero Honda mainly focused on sub segmentation of each level of the market and targeted each segment with a message that was based on emotional benefits (indicative catchline Desh ki dhadkan)‚ since emotional segmentation is more powerful than functionality based segmentation. Further it worked on: * Multi segmentation based on pricing‚ utility‚ income level and age profile * Brand portfolio
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HONDA THE POWER OF DREAMS Sameen Kukar Bus115.05 11/29/2011 professor- Steven Saltzman Table of Contents Customers and Competitors Human Resources Globalization Code of Ethics Sustainability Information and Technology Operations Planning Leadership and Motivation Organization Finance Executive Summary. Sochrio Honda was the founder of the Honda Company. He spent Six years as an apprentice
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automaker‚ Marti Suzuki has emerged as the fourth most reputed among The Hero Honda story began with a simple vision – the vision of a mobile and an empowered India‚ powered by Hero Honda. This vision was driven by Hero Honda’s commitment to customer‚ quality and excellence‚ and while doing so‚ maintains the highest standards of ethics and societal
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CONTENTS CHAPTER NO CHAPTER NAME PAGE NO. CHAPTER-I: INTRODUCTION 1- * Introduction * Nature & scope of the study * Objectives of the study * Research Methodology * Need for the study * Limitations of the study CHAPTER-II: LITERATURE REVIEW CHAPTER-III: PROFILE * Industry profile * Company profile CHAPTER-IV: DATA ANALYSIS & INTERPRETATION CHAPTER-V: FINDINGS SUGGESTIONS CONCLUSION
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