Ciara Martinez March 3‚ 2014 Strategic Management Internationalizing the Cola Wars: The Battle for China and Asian Markets Coke was formulated in 1866 by John Pemberton‚ a pharmacist in Atlanta who sold it at drug store fountains as a “potion for mental and physical disorders.” Since then‚ it has grown and spread in the world as one of best Soft Drink in the world with an intense competition against Pepsi. It has started this competition in 1950s and continues until now. Coke is facing different
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History of Coca Cola Company Coca Cola was invented by Dr. John Pemberton in 1886 when he concocted a mixture of water‚ sugar‚ caffeine and extracts of the coca leaf and the kola nut. The concoction was originally marketed as a headache remedy‚ but was not successful due to poor advertising and Pemberton’s ailing health. In 1888‚ Pemberton sold the business to Asa G. Candler‚ a successful druggist with excellent business sense. The company grew quickly under his 26 year leadership. He expanded
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1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10‚450 beverages are consumed every second. The company achieved earnings of $4‚347‚000‚000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to the
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Case study - Coca Cola a transnational corporation Transnational corporations (TNC’S) are large companies that operate in more than one country. The head quarters are usually in an MEDC. They have a large number of factories operating around the world. TNC’s use cheap labour especially in LEDC’s such as Asia as an alternative to paying the expensive costs of labour in their own country. Coca Cola Coca Cola is the number one manufacturer of soft drinks in the world. Their headquarters is situated
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An Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands‚ including Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitaminwater‚ Powerade‚ Minute Maid and Georgie coffee. Globally‚ Coca-Cola is the number one provider of sparkling beverages
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OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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References: 1. http://www.thecoca-colacompany.com/citizenship/index.html 2. Coca-Cola India‚ Tuck School of Business at Dartmouth‚ 2004-1-0085‚ Jennifer Kaye‚ T’05‚ under the direction of Professor Paul A. Argenti 3. Coca-Cola India Corporate Social Responsibility Strategy‚ Hadiya Faheem‚ 2009
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The Coca-Cola Company From Wikipedia‚ the free encyclopedia The Coca-Cola Company Type Public Traded as NYSE: KO Dow Jones Industrial Average Component S&P 500 Component Industry Beverage Founded 1886 Founder(s) Asa Griggs Candler Headquarters Coca-Cola headquarters‚ Atlanta‚ Georgia‚ U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 48.01 billion (2012)[1] Operating income US$ 10.84 billion (2012)[1]
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COCA-COLA BUSINESS SUMMARY Abstract Dr. John Stith Pemberton is responsible for the discovery of the drink that initially revolutionized the fountain drink industry and has continued its world-shattering hike for the past 126 years and has steadfastly transformed the modern day beverage market. Dr. Pemberton‚ on May 8‚ 1886‚ in Atlanta‚ Georgia‚ first introduced his product to Jacobs’ Pharmacy where it was sold for five cents a glass as a fountain drink. The Coca-Cola Company
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Vision of Coca Cola Lula M Grundy Strategic Management 24 October‚ 2011 In an ever changing economy‚ Coca-Cola continues to thrive in the business of non-alcoholic beverages. Its mission statement provides a purpose to endure without yielding and continue the company plans for the future. The vision statement renders the strategic roadmap that will guide the company to sustainable growth for the next ten years. The chosen values are adherently related to the mission
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