BTEC L3 Ext Dip In Business Unit 2 – Task 1 – P2 Introduction For 37 years‚ Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products‚ brands and international markets. The organization is a leader in the design‚ marketing and distribution of premium lifestyle products in three categories: HOME‚ accessories and fragrances. With expansion into 65 countries‚ Polo Ralph Lauren brands represent approximately $10 billion in global retail
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Marketing‚ raising awareness of products and services Definitions Market penetration- its selling a existing a product in a existing store for example a Tesco in Brighton‚ as there are products in the existing store. New product development- new product development is doing research and development on the product‚ for example researching the advantages and disadvantages on the previous product and seeing what improvements could be made. Developing
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BTEC Level 3 Diploma in Business Question: Unit 3 – Introduction to MarketingBTEC Level 3 Diploma in BusinessP1- describe how marketing techniques are used to market products in two organizations.P2- describe the limitations and constrains of marketing.M1- compare marketing techniques used in marketing products in Two organizations. Answer: P1 - I am going to be talking about how marketing techniques are used to market products in two different organizations.Marketing is the process of understanding
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The Business Environment 1 of 4 In this assignment‚ I am going to be exploring the purpose of Tesco and The British Heart Foundation. I will be looking into the influence of stakeholders and how the businesses organise themselves through strategic planning and organisational structures to achieve their purpose and aims. Tesco is an international Public Limited Company. Tesco has over 500‚00 employees in 12 countries. Under the Tesco Group there are a number of sister companies such as Tesco Ireland
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a loss on it product it is producing. Formula to use for break even Breakeven = Fixed Costs Point (Selling Price – Variable Cost Per Unit) £250000 (£1.50 – 70p) 80p = £31500 units E.g.) |0utput |FC |VC |TC |TR |Profit | |0 |£250000
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P1 Tour Operators A tour operator is an international company that provides package holidays‚ which includes flights and accommodation. Tour operators work in partnership with many travel and tourism companies and organisations when developing and selling their holidays. There are ways in which tour operators work with travel agents‚ accommodation providers‚ ancillary service providers‚ surface transport operators‚ tourist attractions‚ airlines and regulatory bodies. ● Links with component industries
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P1- Describe the role internet marketing has within a modern marketing context Introduction: In this report that I am preparing for my boss Mr Adam Croft describing what is marketing and include where I have got this definition from. After I will include a definition for internet marketing and reference this and also how these benefit to customers what role they play within the modern marketing environment. Also I will introduce two contrasting businesses and describe how they are using internet
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Pass1 Unit 3 Definition The management process through which goods and services move from concept to the customer. As a practice‚ it consists in coordination of four elements called 4P’s: (1) identification‚ selection‚ and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. As a philosophy‚ marketing is based on thinking about the business in terms
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a period of time that follows the recovery phase in a standard economic cycle. Some of the characterised features of a Boom are: a rising stock market‚ low rate of unemployment‚ working at full or near full capacity and a strong customer demand. (Business Dictionary‚ Online) The benefits of operating in a boom One of the benefits of operating in a boom is the customer r demand for products increases‚ the reason for this
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BTEC Level 3 Certificate: Business Assignment Brief Unit 1: The Business Environment (10 credits) Unit issue date: Thursday 20th September 2013 Unit deadline: Friday 25th October 2013 Assessor: Mrs S Nti Learning outcomes: 1. Know the range of different businesses and their ownership 2. Understand how businesses are organised to achieve their purposes 3. Know the impact of the economic environment on businesses 4. Know how political‚ legal and social factors impact on business
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