MGT 550: Strategic Management Chapter 04: Business Level Strategy Instructor M. Moinul Haque Notable Quotes Alice said‚ “Would you please tell me which way to go from here?” The cat said‚ “That depends on where you want to get to.” Lewis Carroll Even if you are on the right track‚ you will get run over if you just sit there. Will Rogers 2 M. Moinul Haque‚ Premier University‚ Chittagong Business Level Strategy Core Competency The resources and capabilities that
Premium Strategic management Marketing
Internal Factor Evaluation (IFE) Matrix for Apple Strengths | Weight | Rating | Wt.Score | 1. Customer loyalty combined with expanding closed system 2. As a leading innovator in mobile device technology 3. Strong financial performance 4. Powerful Brand reputation 5. Retail stores 6. Strong marketing and advertising teams | 0.120.100.090.110.090.10 | 443434 | 0.480.400.270.440.270.40 | Weakness | | | | 1. High Price 2. Incompatibility with different OS 3. Patent infringements
Premium Apple Inc.
evaluation and selection Analyse possible alternative strategies relating to substantive growth‚ limited growth‚ and Market entry strategies‚ and disinvestment strategies IKEA has marketed its products well and has dealt with all the problems easily. But there have been some constraints that came in the way of IKEA and alternative strategies have to be developed for them. These strategies are as follows: Substantive growth: In any business strategy growth is the most important factor. To achieve substantive
Premium Marketing Strategic planning Strategic management
1. Discuss the key elements that Hambrick and Fredrickson argue should be included in a comprehensive business strategy design. If a business must have a strategy‚ then the strategy must necessarily have parts. What are those parts? A strategy has five elements‚ providing answers to five questions: * Arenas: where will we be active? * Vehicles: how will we get there? * Differentiators: how will we win in the market- place? * Staging: what will be our speed and sequence
Premium Automobile IKEA Strategic management
Corporate Strategy for Diversified Firm: (1) selection of industries to compete in (2) how the strategies of the business unit should be coordinated HORIZONTAL STRATEGY – coordinates the goals and strategies of related business units; should exist in the group‚ sector and corporate level; bottom-up H strategy rarely happens (the B unit managers have the resources and influence interrelationships) Emerging new pattern of competition – among clusters of related B units Why H strategy? – Horizontal
Premium Strategic management Management Value chain
A global business strategy can be described as the strategies that a business has when they are serving customers around the world or operating in a global business environment (EconomyWatch‚ 2010). Global business strategies are closely related to the long and short term goals of an organization. Generally‚ short term goals deal with improving the day to day operations of the business. The long term goals on the other hand‚ deal with increasing profits and sales to strengthen the organization
Premium Marketing Term Goal
MOTOROLA BUSINESS STRATEGY There are several strategy that Motorola use to gain competitive advantage to enter the market and widening their market opportunity to attract more customer to use their product. 1. Forward Integration strategies Motorola also now has their own website to give various information related to product and services that their offer. Through the creation of the website are causing an e-commerce activity between user and the retailer. The Motorola website also can be choose
Free Mobile phone Marketing
Business Strategy Seek Opportunities for EPC Projects and Expand Their Production and Supply Chain Management Infrastructure Abroad POSCO Group plans to carefully seek out promising business opportunities abroad for EPC (or engineering‚ procurement and construction) projects in the steel sector‚ primarily in China‚ India‚ Southeast Asia and Latin America‚ in part to prepare for the eventual maturation of the Korean steel market. In 2012‚ they operated 42 supply chain management centers worldwide
Premium Steel Steelmaking Management
Business Strategy Air AsiaCompany BackgroundAir Asia is one of the companies that very successful in adopting the cost leadership strategy as one of their competitive advantages. Air Asia had been established on 12 december 2001 with Dato Sri TonyFernandez as the CEO. As what the slogan says now everyone can fly which actually attract thecustomers to buy the ticket and also they offer a lot of promotions to many destinations around asia andcustomers are chasing around in getting their promotions
Premium Strategic management Low-cost carrier
The Business Strategy Game Online 8th Edition - Class Notes [pic] What Is The Business Strategy Game All About? It’s an online‚ PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members. The marketplace is worldwide—production and sales activities can be pursued in North America‚ Latin America‚ Europe-Africa‚ and Asia Pacific There are 12 market segments—4 geographic segments each for branded footwear sales to retailers
Premium Strategy Strategic management Corporation