Principles of Marketing BUSI 406 Sections 001‚ 002‚ 003‚ 004‚ 005 FALL 2014 Course Schedule Date Class Topic Assignments (To be completed prior to class) Wednesday‚ August 20 Class Introduction & What is Marketing? Obtain “Essentials of Marketing” Textbook & Carefully Read Syllabus Monday‚ August 25 Marketing’s Value to Consumers‚ Firms‚ and Society Chapter 1 Wednesday‚ August 27 Marketing Strategy Planning Chapter 2 Monday‚ September 1 is Labor Day – NO CLASS Wednesday‚ September
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Week 2 Discussion Questions Chapter 2 – Discussion Question #1 As in other aspects of business‚ all parties in research should exhibit ethical behavior. Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others (Cooper & Schindler‚ 2011). The most prudent decisions that she can make about her responsibilities to herself and others is to turn it so she does not violate her firms Business Conduct Guidelines. This would also
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Auerbach Enterprises Pamela Jay Ashford University BUS630: Managerial Accounting Thomas Wilson June 17‚ 2013 Auerbach Enterprises Auerbach Enterprises is an air conditioning company who manufactures air conditioners for automobiles and trucks. Their business provides these products across North America. In evaluating the type of costing method Auerbach Enterprises would benefit from the most‚ they fall into job order costing system due to the variety of auto and truck air conditioning
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Week 2 Quiz Instructions: Select the correct answer for each question. You may use this worksheet to highlight the correct answer using the highlight function or simply create a Word Document‚ number from 1-15 and provide the correct letter for each corresponding question. Each question is worth .2 points. 1) What is a credit utilization rate? a. How many open credit accounts you have b. The percentage of all your reported credit accounts that are open accounts c. Your total outstanding balance
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This document of BUS 250 Week 2 Discussion Question 2 consists of: Globalization In one or two paragraphs‚ supported by evidence in your text and from the Globalization video‚ respond critically to the following: Globalization brings both benefits and costs. Research a business that is global and identify the benefits it derives as well as the costs it incurs. Be sure to specify the business identity and your sources. Respond to at least two of your classmates Business - General
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GSA Wants You Strayer University Bus 330 – Contract Administration and Management Professor Antoinette Bridges May 30‚ 2014 Abstract GSA is focused on giving the merchant group the vital preparations and tools required for them to seek work with the Federal Government. In doing this mission‚ GSA’s Office of Small Business Utilization has devoted its assets to teaching the small business entrepreneur with continued support in training. Stanberry‚ S. A. (2013). GSA Wants You Describe
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Page 50 1a. According to Cooper and Schindler (2011) “Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others (p.32). The manager of market intelligence of AutoCorp had to make an ethical decision when she found a competitor’s confidential –restricted circulation crammed into a tiny space on her flight. The most prudent decisions the manager has to make about her responsibilities to herself and others are the ethical standards and
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Page 50 1 - A Competitive Coup in the In-Flight Magazine. What are the most prudent decisions she can make about her responsibilities to herself and others? The most prudent decision that she can make to herself‚ her organization and the competition is to turn the document over to one of the airline personnel. She should continue on with her research because even though she saw the competitor’s results she may be able to find more information that may change the end results. She should also
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campaign‚ and confer about ethical implications in connection to the issues. Subsequent details will also construct a market research plan to sustain Kudler’s public relations campaign strategy development‚ evaluate how the campaign will shape the marketing purpose of the business‚ and study the parallels and disparities amid proactive and reactive public relations. Public Relations Issues with Embracing Workplace Diversity Because Kudler Fine Foods has a detailed list of products‚ they are eager
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Bunyan Lumber LLC Clear-cutting is a controversial method of forest management. To obtain the necessary permits‚ Bunyan Lumber has agreed to contribute to a conservation fund every time it harvests the lumber. If the company harvested the forest today‚ the required contribution would be $300‚000. The company has agreed that the required contribution will grow by 3.2 percent per year. When should the company harvest the forest? The options that are available to harvest are years 40‚ 45‚ 50
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