Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
Premium Marketing Strategic management
Marketing Strategy A Marketing strategy is a way of achieving a marketing objective. Marketing Tactics Marketing tactics are short-term actions to achieve the marketing strategy. For example: Marketing Objective – increase sales by 20% Marketing Strategy – selling the product in overseas markets. Marketing Tactic – Advertise the product in France and Spain first and then open up to other European countries if the campaign is successful. Examples of Marketing Strategy
Premium Marketing Brand
Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example‚ marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research‚ and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives‚ and the major route
Premium Marketing
introduction of the study Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the
Premium Marketing
Chap1_abstract_John * Marketing Strategy A comprehensive marketing strategy specifies the who‚ what‚ where‚ why‚ and how of the business: 1. Who the firm will serve—the customers and segments the business will serve; 2. When the firm will serve those customers and those needs—that is‚ what “occasions” the firm will target; 3. Where the firm will do business—the geographic markets the firm will serve; 4. What needs the firm will meet; 5. How the firm will serve those customers
Premium Marketing Strategic management
PROPOSAL OF A MARKETING STRATEGY Annotation The subject of this diploma thesis is a proposal of a marketing strategy for a particular company. Scientific information on marketing process of segmentation‚ targetin and positioning based on different opinions in marketing theory and practice is presented within it as well as various kinds of situation and environment analysis. Furthermore‚ facts on CRM approach are submitted together with evaluation of suggested strategies. In the practical part
Premium Marketing
new delhi INCLUDEPICTURE http//files.myopera.com/RAVI-RAWAT/albums/423534/IIPM20Logo.jpg MERGEFORMATINET Internship report on Marketing strategies of amway corporation Area of research marketing (20th June‚ 2014 till 6th August‚ 2014) Under the guidance of mr. Vikas samania Submitted by kapil gupta Batch SS/2013-16 Section SSU ID no. dl1316ssiche-ugpc11741(del-2-da-58288) Phone No. 9250239995 E-mail kapilgupta854@gmail.com Acknowledgement It is well-established fact that behind every achievement
Premium Marketing Fast moving consumer goods
MKTG 1199 - MARKETING PRINCIPLES PRODUCT/SERVICE CHOSEN: CHAROEN POKPHAND FOODS (CPF) READY MEAL Table of Contents 1. Executive Summary …………………………………………………………………………. 4 1.1 Market Size …………………………………………………………………………. 4 1.2 Market Potential …………………………………………………………………………. 5 1.3 Market Structure …………………………………………………………………………. 5 1 Introduction …………………………………………………………………………. 6 2.4 Company Vision …………………………………………………………………………
Premium Marketing Food Product management
Marketing strategy of the product or service The “Marketing Mix” is a business tool used in marketing products. It is classified into “four Ps”: product strategy‚ distribution (place) strategy‚ communication (promotion) strategy and pricing strategy. “Four Ps” are the variables that marketing managers can control in order to best satisfy customers in the target market. Product Strategy Product differentiation strategy A product strategy identifies that how companies plan to sell their products
Premium Marketing
best not to conduct marketing research When there is no high level of uncertainty. For example‚ when company understands the characteristics of the target customers and their likes and dislikes regarding existing products‚ under this circumstances‚ further research would be repetitive and waste money When the value of research information is not greater than the cost of generating the information. 15. Discuss the three major benefits of marketing research to managers Marketing research is the process
Premium Marketing