Some trace the modern history of fast food in America to July 7‚ 1912‚ with the opening of a fast food restaurant called the Automat in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already opened the first Horn & Hardart Automat in Philadelphia in 1902‚ but their “Automat” at Broadway and 13th Street‚ in New York City‚ created a sensation. Numerous Automat restaurants were built around the country
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Project on McDonald’s Corporation Prepared for Prof. Alexander Lascaux By: Aksinya Aref’eva Anna Bulinova Artur Gusmanov Anastasia Siomash Marina Solonar’ Danila Timerin Outline Introduction and Background..........................................................................................................2 External Environment......................................................................................................................3 Resources‚ Capabilities and Core
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food. Moreover‚ different country has different eating behavior. In western country such as USA‚ people are willing to eat potato and hamburger. But in China‚ people prefer rice more than hamburger and potato. Few years ago‚ McDonald promoted rice burger‚ and now is promoting rice for dinner. For my point of view‚ it is really strange and hardly to say it is delicious. Technological Factor: In Fast food industry‚ technology seems not affect so much to the company. However‚
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SWOT analysis of McDonalds. Having one of the most favorite burgers in the world‚ McDonalds is a brand which will hardly be missed by anyone. The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas
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In-N-Out Burger Prepared for BUS 560 Seminar in Marketing Management Prepared by Chin Yu Ku (11543230) August 10‚ 2014 College of Business and Public Management Department of Business Administration Company History In-N-Out Burger is a regional chain of fast food restaurants with locations in the American Southwest‚ and it serves coolest shakes‚ hottest fries‚ and freshest burgers. In-N-Out Burger was founded in 1948 by Harry Snyder and his wife Esther‚ and the first In-N-Out Burger was in
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Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g.; retail areas‚ airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King‚ Subway etc.. 4. Promotion: McDonald has engaged in many short-term incentives for consumer promotion through limited value menus‚ promotional games to promote old/new items on the menu e.g.; Happy Meal toys‚ Big Mac Hockey Contest‚ card games
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McDonald’s realized that specific targets are necessary to measure the performance of speed; therefore‚ they continuously take relevant measurements to compare actual performance with desired targets. From the customers order‚ to the making of the burger‚ and till the customer leaves the restaurant‚ speed is a key factor in McDonald’s operation strategy. To reduce the amount of time it takes to provide services‚ the company uses standardized training processes for its employees and new drive-thru
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following fast-food restaurants. Never heard of it A little familiar with it Somewhat familiar with it Familiar with it Very familiar with it 3. ARBY’S 1 2 3 4 5 4. BOJANGLES 1 2 3 4 5 5. HARDEE’S 1 2 3 4 5 6. BURGER KING 1 2 3 4 5 7. CHECKERS 1 2 3 4 5 8. McDONALD’S 1 2 3 4 5 9. WENDY’S 1 2 3 4 5 10. WHITE CASTLE 1 2 3 4 5 11. KENTUCKY FRIED CHICKEN 1 2 3 4 5 12. FIVE GUYS 1 2 3 4 5 13. SONIC 1 2 3 4 5 14.
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Alex R. Petersen Developing Good Business Sense February 5‚ 2011 BUS/210 The three companies that I chose to do are one fast food restaurant‚ one department store‚ and one family restaurant. The fast food restaurant that I chose is Burger King. This is a very developed fast food chain through out the United States. For the department store I chose to look at Wal-Mart. For the family restaurant I decided to look at the Olive Garden to see how it runs. There are many differences in operation
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40 years in history 5‚936 Stores in the US • 1274 company owned 709 International Stores in 20 countries • 376 in Canada o 140 company owned 3rd largest hamburger fast food chain hamburgers (never frozen) and Frosty Made to order (square) burger and fries‚ baked potatoes‚ frosty‚ chicken sandwiches‚ chili and salads KEY DATES 1969: Dave Thomas opens the first Wendy’s restaurant in downtown Columbus‚ Ohio 1972: Wendy’s franchising begins. 1975: First
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