Executive Summary Sonic is the largest drive-in chain in the United States. Under the slogan "America’s Drive-In‚" a Sonic features fast service by roller-skating carhops and unique menu items that cannot be found at McDonalds‚ Burger King‚ or Wendys. Sonic restaurants operate in 27 states so it is smaller than leading fast food chains however it is still a significant competitor. Founded by Troy Smith and Charlie Pappe in 1953‚ Sonic went from a single root beer stand to a popular franchise
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determined Thomas to expand Wendy ’s to a full-sized chain‚ around North America‚ and soon spreading in more than 20 countries. While not having a "signature" sandwich like other fast-food chains do‚ Wendy ’s became known worldwide for its square burger patties. In the 1980 ’s Wendy ’s improved their standing by being the first fast food chain to offer the "Salad Bar"‚ where customers are provided all the salad components separately‚ to assemble a salad after their own unique taste. Besides their
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chains who cut come as competition for McDonalds are Burger King Corporation‚ Yum Brands – parent company of KFC‚ Starbucks and the other local burger cafes. Burger King has over 11‚500 outlets worldwide which means that they are geographical diversified‚ they are globally renowned for its slogan “Have it your way”‚ and most importantly they serve burgers and a variety of side dishes which are not available in the other fast food joints. Burger King comes second to McDonalds because of their weakness
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SUBJECT NAME : MICROECONOMICS SUBJECT CODE : BEC1001 ACADEMIC YEAR : AY 2012/2013‚ OCT SEMESTER “By submitting this work‚ we are declaring that we are the originators of this work and that all other original sources used in this work have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as our own without proper acknowledgement. We also
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and Burger King. In an oligopoly‚ the market is dominated by a few large producers of a homogeneous or differentiated product. Because of their "fewness‚" oligopolies have considerable control over their prices‚ but each must consider the possible reaction of rivals to its own pricing‚ output‚ and advertising decisions (McConnell & Brue‚ 2005). Since there are many substitutes‚ Wendy’s has to be willing to keep their prices and quality of food relative to competitors. McDonalds and Burger King
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associated with fast food consumers continue to return indicating there is a high level of competition amongst several members of this industry. This paper will examine and discuss the five following major fast food restaurant chains: McDonald’s‚ Burger King‚ Wendy’s‚ Taco Bell‚ and Sonic. The all intensive purpose of this paper is to focus on the fast food restaurant industry by exploring the above mentioned chains‚ the competitive factors in which encompass the industry‚ the company level factors
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Burger King Your Name Your School Restaurant Evaluation Walking into a fast food joint‚ one expects to be met by a sweet aroma of the delicious foods that are quite appealing. Considering they are supposed to serve customers as fast as they can while at the same time maintaining quality service. Upon entering a fast food restaurant‚ one would expect to have a view of the whole place in a glance‚ with counters just around the bend for customers to make their purchase. One would also expect
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Burger King’s grand strategyWhat are grand strategies? Grand strategies are comprehensive‚ long term plan of essential actions by which a firm plans to achieve its major objectives. Key factors of this strategy may include market‚ product‚ and organization development through acquisition‚ divestiture‚ diversification‚ joint ventures‚ or strategy alliances. There are three types of company implementing grand strategies‚ growth strategy‚ stability strategy and defensive strategy. Our company ‘Burger
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course they want to be at the top of the market but they are already there‚ so I don’t feel that it is very challenging for the size of the company to not have more leading to where it would like to go in the future Burger King Mission Statement The second company I choose is Burger King. While reading through their mission statement I felt the focus was on the business. It said they were here to provide quick service‚ try to exceed our competitors‚ conduct business
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Australian Fast Food Franchise of Burger King. It is a sole subordinate of Competitive Foods Australia which is owned by Jack Cowin. All the Burger King/ Hungry Jack’s restaurants that exist in Australia are owned and managed by this organization Hungry Jacks. This company is greatly known for licensing new operators‚ opening new stores and performing standards far better than the franchised locations in the country. Hungry Jacks is the second largest franchise of Burger King as over 300 locations exist
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