Presented BY: Walid ElKateb Burger king is the second largest fast food hamburger chain in the world with more than 12‚174 restaurants across 76 countries 60% of which are located in the US & 90% of its restaurants are franchised. By looking at the industry‚ we can see that Burger king is operating within the fast food hamburger (FFHR) category of the quick service restaurant in the restaurant industry
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An inventory of CSR issues of Burger King Organizational Systems and Corporate Responsibility A Burger King Worldwide is a Delaware corporation that franchises and operates fast food hamburger restaurants‚ principally under the Burger King® brand (also referred to as the "Brand"). Since the company’s founding as a single restaurant in Miami‚ Florida in 1954‚ we have grown to become the world´s second largest fast food hamburger restaurant‚ or FFHR‚ chain as measured by the total number of restaurants
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McDonalds vs. Burger King Which fast food restaurant is your favorite? McDonald’s or Burger King‚ these two fast food restaurant have been around for many years serving over billions of people. Fast food is currently one of the biggest businesses in the United States due to the hectic schedule people have this days. McDonald’s and Burger King were established in different years. McDonald’s was established a year after Burger King was established. McDonald’s was introduced by Dick and Mac McDonald’s
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original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. McDonald’s first filed for a U.S. trademark on the name "McDonald’s" on May 4‚ 1961‚ with the description "Drive-In Restaurant Services"‚ which continues to be renewed through the end of December 2009. In the same year‚
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Introduction Burger King is the world’s largest flame broiled fast food restaurant chain. As of 2011‚ Burger King operates restaurants in 12‚300 locations serving over 11 million guests daily in 76 countries and territories worldwide (Burger King ‚ 2011). Burger King’s core competency is its unique flame-broiled burgers. This process is difficult to imitate and helps differentiates Burger King from other fast food chains that fry their burgers instead. So much so in fact‚ no other fast food provider
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to McDonalds or Burger King‚” what comes to mind would you consider the Big Mac or a Whopper? Think of how many calories that goes into each one. When you look at the Big Mac your calorie count is‚ “540 with 29 grams of fat and 45 grams of carbohydrates.” The Whopper shows‚ “670 calories‚ 39 grams of fat and 51 grams of carbohydrates.”(www.associatedcontent.com) So which is healthier‚ McDonald’s wins this one. Less calories in the Big Mac than the Whopper even though Burger King promotes flame broil
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| |Instructor: | Qi Jun | |Homework: |McDonalds Corporation & Burger King Corporation | |Name: |张健鸿 | |Student ID No.: |10210412
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better burger has been going on since businesses began to sell hamburgers and compete with other businesses selling the same product. To create the better burger is the goal of any business that sells burgers since having the best will draw in customers‚ increase sales‚ and help to establish repeat business. It seems that in the past couple of decades there has been a battle of the burgers with two worldwide established fast food restaurants between the McDonald’s franchise verses the Burger King franchise
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companies create value for customers and build strong customers relationships in order to capture value from customers in return‚ Kotler & Armstrong (2010). Burger King Corporation (BKC) is one of the world’s leading fast food restaurants with more than 12‚170 restaurants in 76 countries throughout the world. The chain offers a range of burgers‚ sandwiches‚ salads and breakfasts‚ french fries‚ soft drinks and other food items. The company generates revenue from three sources: retail sales at company
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Burger King‚ often abbreviated as BK‚ is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. The company began as a Jacksonville‚ Florida-based restaurant chain in 1953. Originally called Insta-Burger King. After the company
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