Article 2 * Corporate Reputation – the most important company asset? * The current widespread public backlash against business and its perceived unethical practices has left industry leaders scrambling to protect and nurture their corporate reputations. While the concept of business having to earn its’ social – as well as its legal- licence to operate‚ is now well-entrenched with the major business leaders around the world‚ many now find themselves having to incorporate the two sources
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Hashib‚ 1 All of the good or bad choices we made as a teenager and adult have had a role in shaping who we are today. It is easier to ruin a reputation than to get a good reputation. During Supreme Court Justice Clarence Thomas’s judicial hearing committee session‚ Anita Hill accused the Justice of sexually harassing her in front of television and the committee. Clarence Thomas denied the false accusation. To make matters worse‚ Senator Alan Simpson quoted the followed lines from Othello:
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CORPORATE REPUTATION Definition Reputation is the opinion (more technically‚ a social evaluation) of the public toward a person‚ a group of people‚ or an organization. It is an important factor in many fields‚ such as business‚ online communities or social status. “If you lose money‚ you lose nothing” “if you lose health‚ you lose something” “if you lose character‚ you lose everything” Reputation is a subject of study in social‚ management and technological sciences. Its influence ranges
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The Importance of Reputation‚ Othello Everyone is responsible for their own reputation. Many people do believe that a reputation can make the best of you‚ while others would strongly disagree. In Shakespeare’s novel‚ Othello‚ the main antagonist‚ Iago‚ frequently express that his reputation is important to him. However‚ he represents just some of the many characters who care a great deed about their reputation. Other characters like Desdemona and Othello also demonstrate a high regard for
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Reputation management is the practice of monitoring the reputation of an individual or brand‚ addressing contents which are damaging to it‚ and using customer feedback solutions to get feedback or early warning signals to reputation problems.[7] Most of reputation management is focused on pushing down negative search results.[8] Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.[9] Some examples of websites where a company may conduct
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In Arthur Miller’s famous play The Crucible‚ lies and accusations of witchcraft drive the village of Salem to uncover what each character values the most‚ that is reputation. Almost everyone in the play cares about their reputation. weather its with the village or with the lord. Reputation is on of the themes presented in the play. Abigail Williams‚ accused of being seen dancing with the devil‚ confesses her friends names to the court in order to save herself from being deemed a witch. She
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Reputation is the estimation or name of being‚ having‚ having done‚ something specified by the general opinion of either a private or public group of people. In Arthur Miller’s screenplay‚ The Crucible‚ Miller presents his opinions on the factual truth of the Salem Witch Trials. Various events in Arthur Miller’s screenplay reveal the theme of reputation as being a leading force in the developing plotlines of the story. By doing this‚ he brings a whole new point of view to the readers of his screenplay
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role model for their kids. I strongly believe celebrities should be obliged enough to be an admirable choice of a role model because‚ kids spend most of their time on television and internet to follow them. If the celebrities live a wild life their reputation in the public’s mind will be poor‚ and the celebrities will be viewed as a horrible choice of role models for the youngsters. In addition‚ it’s important to be a good role model because young kids are easily tempted‚ and if they find their most
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sources of funding. Reputational Risk Management at NDB NDB Bank has developed a reputation for innovative banking products and services that meet the real needs of its customers. These products and services are backed by efficient electronic processing and multiple delivery channels‚ operated by teams of highly experienced banking professionals‚ ATMs‚ state of the art Internet Banking service and Phone Banking by Touch. Reputation risk assumes special importance in NDB because asymmetric information
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REPUTATION MANAGEMENT The Role of Public Relations CONTENTS Executive Summary Reputation Importance of Public Relations Managing Ones Reputation Case Study * Jodi Gordon * Pacific Brands Reference List Appendix EXECUTIVE SUMMARY Reputation is a logical and rational process as opposed to the connection to a brand and its image‚ which is largely emotional. It is a concept that exists around is influenced by action and what companies do‚ not what they say. It is ever
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