With the same wicked humor and delicious charm that have won her millions of devoted fans‚ Sophie Kinsella‚ author of the #1 New York Times bestseller Shopaholic & Baby‚ returns with an irresistible new novel and a fresh new heroine who finds herself in a lifechanging and utterly hilarious predicament… When twenty-eight-year-old Lexi Smart wakes up in a London hospital‚ she’s in for a big surprise. Her teeth are perfect. Her body is toned. Her handbag is Vuitton. Having survived a car accident –
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When Cultures Collide: LEADING ACROSS CULTURES Richard D. Lewis Nicholas Brealey International ✦ When Cultures Collide ✦ LEADING A C R O S S C U LT U R E S ✦ When Cultures Collide ✦ LEADING A C R O S S C U LT U R E S A Major New Edition of the Global Guide Richard D. Lewis First published in hardback by Nicholas Brealey Publishing in 1996. This revised edition first published in 2006. 100 City Hall Plaza‚ Suite 501 Boston‚ MA 02108‚ USA Information: 617-523-3801
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Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
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