Brand Management FLORENCE DE CLERCQ Professor Lionel Sitz -‐ 2011 -‐ Table of Contents 1. Introduction ............................................................................................................................ 3 2. History .................................................................................................................................... 3
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Business Report of LVMH Group members: Rining Mutang Beili Yin 10130350 10153456 10095036 Sekit Chubuppakarn Xu Yang 10095786 10136050 Mahsa Tolou Sharifi 0 Executive summary LVMH‚ the world s largest luxury group‚ came into being with the mergers of Moët Hennessy and Louis Vuitton in 1987. Besides its traditional strengths in wines & cognac and leather & fashion goods‚ other three are perfumes & cosmetics‚ watches & jewelry and selective retailing. In the external
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Business Horizons (2009) 52‚ 187—197 www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands;
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Waterford Wedgwood and the Market for Luxury Goods ------------------------------------------------- This case study is intended to support classroom discussion of the strategic management of a luxury goods business. Copyright Professor Gary Davies 2006 The forward to Waterford Wedgwood’s 2005 Annual Report concluded "This confluence of great global brands‚ management talent and focused energy is well placed to take Waterford Wedgwood forward.” The challenge facing its management was how
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INTERNATIONALISATION OF THE SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Journal of Fashion Marketing and Management (2009)‚ 13:2‚ 279-296 INTRODUCTION Zara is one of the world’s most successful fashion retailers operating in 59 countries. However‚ there is little research about the firm in English as the majority of publications have been written in Spanish. This paper seeks to address this gap in the literature by examining the internationalisation process
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1361-2026.htm CASE STUDY Internationalisation of the Spanish fashion brand Zara Carmen Lopez and Ying Fan Brunel Business School‚ Uxbridge‚ UK Abstract Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer
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MKTG 4150 STUDY NOTES Chapter 1: An Introduction to Consumer Behaviour What is Consumer Behaviour? Consumer Behaviour: the study of the processes involved when individuals or groups select‚ purchase‚ use‚ or dispose of products‚ services‚ ideas‚ or experiences to satisfy needs and desires. Consumer behaviour is a process Buyer behaviour: the interaction between consumers and producers at the time of purchase. * Exchange (two or more organizations or people give and receive something of
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TM Industries in 2012 A report from the Economist Intelligence Unit www.eiu.com/industry Industries in 2012 Foreword: Industries in 2012 W ith disappointing economic growth in the US and the prospect of outright collapse in the euro zone‚ it is hardly surprising that a majority of the 900 business executives we surveyed recently were pessimistic when we asked their outlook for the global economy in 2012. These survey results are discussed in detail in this report‚ along with our
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A business analysis of British clothing retailing industry From Lili Yan B120715 1. Introduction Clothing retailing industry is one of the most competitive industries in UK. Besides traditional clothing retailers‚ supermarkets (such as Tesco) and grocery retailers (such as M&S) also take participate in fighting for market share. Focusing on the general market development
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CHAPTER 17 Investments LEARNING OBJECTIVES After studying this chapter‚ you should be able to: 1 Identify the three categories of debt securities and describe the accounting and reporting treatment for each category. Understand the procedures for discount and premium amortization on bond investments. Identify the categories of equity securities and describe the accounting and reporting treatment for each category. Explain the equity method of accounting and compare it to the fair value method
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