CHAPTER 1 1. INTRODUCTION Social media refers to the means of interactions among people in which they create‚ share‚ and exchange information and ideas through internet. It could be in the form of magazines‚ web-blogs‚ wikis‚ social networks ‚ podcasts‚ photographs or pictures‚ videos‚ et cetera.. Social media is the easiest‚ fastest‚ and the most explosive way to transmit and receive information. Thus they have an immense influence on people‚ through which brands and orgaisations
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Ready-to-wear or Pret-a-porter is the fashion design term for clothing marketed in a finished condition‚ in standard clothing sizes. Some fashion houses or fashion designers create ready-to-wear lines that are mass-produced and industrially manufactured. Others offer lines that are still very exclusive and produced only in limited numbers and only for a limited time. In contrast to haute couture‚ these lines are never one of a kind. High-end ready-to-wear lines are sometimes based upon a famous gown
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9-609-029 APRIL 27‚ 2009 ANANTH RAMAN NICOLE DEHORATIUS ZAHRA KANJI Supply Chain Optimization at Hugo Boss (A) Introduction Katja Ruth and Constantine Moros sat facing each other in the empty conference room. Covering the table between them were the latest operational and financial figures from the supply chain optimization pilot Hugo Boss had been running in its global bodywear and hosiery Division.1 Ruth‚ the director of the division‚ agreed with Moros‚ the division’s head of operations
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CONTENT Report On Zara Global Strategy 1.0 Background Zara is a subsidiary of the Spanish Inditex Group‚ which are a fashion apparel brand and a flagship chain store. It is the third clothiers in the world and the first in the Spain ranking. In 1975‚ the founder-Amancio Ortega opened the first retail stores in the Spain. (PANKAJ and JOsé‚ 2006).The brand founder Amancio Ortega saw a movie that called Zorba the Greek and he decided to use the movie name for their brand name. But‚ there
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The 15th Financial Case Analysis Contest Analysis Report Case Name： PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION‚ AGAIN Report Title： SWEET ARE THE USES OF IPO Team Name： WINDTRACKER DATE: 16/12/2012 Contents ABSTRACT 1 1. Macro and Industry Analysis 3 1.1 Financing Environment 3 1.1.1 International Monetary Market 3 1.1.2 International Bond Market 7 1.1.3 International Stock Market 9 1.1.4 International Private Equity Market 10 1.2 Industry Analysis
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There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range‚ ensuring they are able to maintain a loyal customer while also a ttracting future consumers and staying profitable. Aim and purpose of report This report aims to evaluate the success of the two high end‚ British high street stores Cos and Reiss‟ day dress ranges for Autumn/Winter 2011‚ focusing on their
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Key Themes in Interpersonal Communication What are the main influences on the formation of self-identity? What role do language and non-verbal communication play in the construction and display of identity? The rapid growth of cultural diversity within Western societies not only presents new possibilities and dilemmas for the construction of self and social-identity‚ but also highlights the need for individuals to be aware of the factors which impact upon co-cultural and intercultural communication
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Abstract Purpose – This study aims to investigate the effect of perceived values & quality‚ status seeking‚ emotional attachment and visual merchandising on young affluent towards the purchase intention of luxury bags Design/methodology/approach – Hypotheses were tested with a random sampling (students who use luxury bags) of 297 university students using distribution of survey forms. Structural equation modeling was used to test the hypotheses. Findings – The results revealed that young affluent
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A FASHION ICON The definition here might be: someone who leads in fashion circles. Someone might also say it was someone whose wardrobe suggests comfort in styles of yesterday‚ today‚ and those up-and-comers of tomorrow. An icon could also be someone who‚ while dressing trendily‚ also was able to be true to a look that celebrated their unique style.... An icon might also be someone whose "look" was simply timeless and unaffected by trends..... I tend to see a fashion icon as having
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1. INTRODUCTION Indian domestic leather goods market is estimated to be worth Rs 16‚300 crore and is expected to grow at a CAGR of 20%. Domestic footwear market is estimated to be over Rs 15‚000 crore in value terms and has grown at the rate of 8.8% over the last couple of years. Men’s footwear accounts for almost half of the total market‚ with women’s shoes constituting 40 percent and kidsʹ footwear making up for the remainder. The domestic market is substantially price driven‚ with branded footwear
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