Other co‐branding possibilities could be Air France‐Bic‚ Coca‐cola – Burberry‚ Dove – Airfrance. The first has potential because both companies are French and have strong brand images. However‚ Air France does not match Bic’s customer base as well as Ryan Air does. Coca‐cola and Burberry both have rich histories and a strong cultural image. However‚ Coca‐cola is not known for style and would most likely clash with Burberry if one tried to cobrand the two. Dove – Air France is a similar example
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one to invest in but the question is simply whether or not you can get your hands on any of the free float – trading volumes are thin. Next dip I would buy in where possible. Burberry – Burberry has been an interesting stock to follow over the past year‚ constantly exceeding consensus expectations. Although Burberry is categorised as a luxury good‚ it is at the more affordable end of the sector‚ so the question would be‚ if a double dip was to come would this be a stock that would plumit purely
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When you think of the word fashion‚ what do you think? Do you think about outrageous runway outfits? Cocktail dresses? Tracksuits? Whatever your impression of fashion‚ it is obvious that fashion plays an important role in today’s society. We are judged by our clothing and appearance on an everyday basis‚ so why not make the most of our choices? Everyday‚ we see hundreds of people. Whether we see them on the street‚ at work‚ at school‚ or on television‚ people pass through our visual field. Fortunately
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METHODS OF CUSTOMER ATTRACTION By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics that contribute to the concept of luxury. This is because
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ratios from their financial statements from 2010-2012. 2.1 Profitability analysis 2.1.1 Net profit margin Table 2.1 Mulberry and Burberry’s net profit margin Net profit margin | 2010 | 2011 | 2012 | Mulberry | 4.12% | 14.03% | 15.02% | Burberry | 6.42% | 13.74% | 14.27% | Data source: Mulberry’s and Burberry’s 2010-2012 annual reports From Table 2.1 it can find that Mulberry’s net profit margin was lower than Burberry’s in 2010‚ while higher after 2011. Although both had a rapid increase
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China’s luxury shoppers are shifting away from flashy labels toward more subtle designs‚ according to an HSBC report. NEW YORK (CNNMoney) -- At first blush‚ it looks like luxury has a China problem. After a blockbuster 2011‚ major upscale brands Burberry and Louis Vuitton recently shook up this rarefied world by reporting a slowdown in their China sales. But the China luxury story is murkier than it appears. That’s because sales remained strong at key fashion rivals Prada (PRDSY) and Hermes (HESAF)
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Burberry Target Market Wealthy business owners‚ CEOs and COOs and their spouses Worldly citizens Label and fashion conscious shoppers Celebrities Consumers seeking quality merchandise Younger professional 18-30 SHANGHAI TANG Current Market Segment Upper middle class Professional‚ Managers‚ Executives‚ Businessmen (PMEBs) Age:25-39 especially high-income chinese women between 30-35 Now attract Westerners who are interested in Chinese tradition PMEBs Lifestyle Spendthrifts‚ willing to spend up to
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To what extent is the ability to adapt to local cultures and tastes the key factor in determining the success of businesses trading with or operating in China? Businesses need to adapt to local culture and tastes in order to appeal to the market that they are selling in. By doing this they will help ensure that their product/service is a success and does not fail as it did not meet the consumers standards and needs. I am going to explore how Disneyland‚ Starbucks and Lego‚ along with some other
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Matthew Selle Professor Li Global Business Project Spring 2012 Nike We decided to choose Nike as our company for this global business project. Nike is ranked 135 in the fortune 500-company list. Nike is the number one sports shoe company in the United States. In the US Nike dominates 35 percent of the sports shoe market‚ it also holds one of the most recognizable logos in the world‚ the Nike Swoosh. The majority of Nikes customers‚ over 50% purchase their merchandise for things other than sporting
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Kate Moss. What comes to mind when you hear that name? Supermodel‚ Drug Taker‚ style-icon‚ mum‚ actor‚ singer or a walking billboard of what you will see every teenager around the world wearing the next week? As a matter of fact she comes under all those things. Katherine Moss born on the 16th of January‚ 1974 was the English teenager who was discovered at the age of 14 by the founder of an exclusive modeling agency in New York. Sarah Doukas as she is called spotted Moss at the JFK Airport in
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