The main reason McDonald’s use both SWOT and PESTLE analysis is because it allows McDonald’s to see what they can do to improve themselves in the future. SWOT is an acronym that stands for strengths‚ weaknesses‚ opportunities and threats. PESTLE has wider coverage of business and external issues‚ including political‚ economic‚ social‚ technological‚ legal and environmental factors. A SWOT analysis allows McDonald’s to consider advantages that may help tell the differences between them and their
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Shell is a multinational oil and gas company with around 87.000 employees in more than 70 countries. It is one of the world’s most valuable companies. Shell was started by Marcus Samuel back in 1833‚ he was a shopkeeper in London. In 1907 they merged with The Royal Dutch Petroleum Company. 1.1.1&1.1.2 Having a lot of offices/petrol stations all around the world makes them a global business and it’s a private business because it’s not owned by the government. Their goal is to make more money
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Task 1 (P1‚ P2‚ P3): P2‚ P3: To start a business we need to figure out what is going to be our mission statement‚ the mission statement is the main purpose of a business. For example‚ you and your friend decided set up a business. Whatever the business is you need to have a purpose of it‚ otherwise it’s not going to be beneficial or it will be difficult to run this business. If the business is based on selling bikes than purpose or the mission statement would be to sell the product with good profit
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Task 1 Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS‚ they provide a medical service for residents of this country‚ of course this isn’t to make a profit because
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P5- In this task I am going to look at how The business are impacted by European and international factors‚ I will also look at what impact these factors cause The business The first implication that will impact The business is the European Union‚ which has been in a deep recession this is because consumer demand has fallen‚ whilst unemployment rates are increasing across the European union. This has caused great concern to global markets as the possibility that Greece may not be able to
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In a report you need to evaluate the effectiveness of the use of the techniques in marketing products in this business. How effective is it? Technique Effectiveness Relationship It is very important for Apple to have a good relationship with their customers because loyalty will greatly increase their profit. The good relationship Apple keeps with its customers through great customer service and good deals ensures that customers will keep coming back to buy more products. If their customers are
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Discuss the advantages and limitations of animated GIF’s GIF’s stands for Graphics Interchange Format. This file format is a bitmap image that was introduced in 1987 by CompuServe. GIF can contain a maximum of about 256 colours. A GIF animation is a graphic image that moves. This animation is mostly seen online. An example of animated GIF could be letters that get bigger magically. GIF animations consists of many pictures such as frames. Animated GIF’s can be used in many ways such as advertisement
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P5. Social Implications Change Customer perspective When changing the customer perspective involves with e-commerce sites‚ the media would warn the customers about e-commerce websites and online shopping‚ which is big issue. This is done by exploring scary stories about damagers with the e-commerce site‚ also stories about people who experience bad service with online shopping. Then showing the customer that they could becoming a next victim of their PC being harm and also there information in
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Arts Media & Enterprise CROSS COLLEGE ASSIGNMENT BRIEF –PART 1 Course BTEC L3 90 credit Diploma in Business AWB Qualication Title Level 3 Diploma in Business Unit - NAME & NO Unit 3 : Introduction to Marketing LEVEL 3 Assignment Title Exploring how different types of organisations use marketing tools and techniques Lecturer/Assessor John K. Wiafe Issue date 14 January 2015 Interim submission date 04 February 2015 final Submission date 10 February 2015 Student declaration: I declare that this assignment
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Unit 3 assignment E1- Five peices of current legistlation are: Children Act 1989 Equality Act 2006 Disability Discrimination Act 2010 Childcare Act 2006 Sex Discrimination Act 1975 E2- As a result of the United Nations Convention on the Rights of the Child‚ the Children Act 1989 came into effect in 1991. The act attempted to ring together various peices of legislation. The act covers child protection‚ parental responsibility and inspection of settings. The act is known for its
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