BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Task 2 (P2) Describe the main employability‚ personal and communication skills required when applying for a specific job role. List of Skill Requirements | Description of current attributes you possess‚ or expect to possess by the end of the course. | Have appropriate subject knowledge | I have competent numeracy skills as I previously achieved a B at GCSE in addition I have done numerous jobs where I was in charge of the finance such as bartending where I was working under pressure where
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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Task 2 Legislation (P2) (M1) The Government produced the legislation ‘Manual Handling regulations 1992’; they produced this legislation to help protect staff and service user from harming themselves. In health and social care settings managers produce a policy to help prevent accidents and harm coming to their staff and the service users who come into the hospital. To help control the legislation certain lifting techniques of patients were banned due to future problems with back problems of staff
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Learner name | ------------------------------------------------- Assessor name | | Sapna Patel | Date issued | Completion date | Submitted on | 3rd May 2013 | 24th May 2013 | | Qualification | Unit number and title | Specialised Diploma in Business Administration – Level 1 | Unit 20 : Recording Business Transactions | | | Assignment title | Work Experience at South Thames College | | Criteria reference | To achieve the criteria the evidence must show that the student
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Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Marketing Planning (Unit 19) QFC Level and Credit value: 5; 15 credits Module Tutor: John Oakshott Email: johnoakshott@mrcollege.ac.uk Date Set: 8/5/2014 The above authenticity statement will be a tick box requirement when uploading onto Moodle. Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Marketing Planning (Unit 19) QFC Level and Credit
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Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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Assessment tool 2 (AT2) :Written/ Oral questions 1. Identify and describe three strategies you can use to manage your time. 1. Write a (to do) list. By writing a daily/weekly/monthly to do list will help organise and remind you of what needs to be done for whom and by when. No one’s memory is perfect and when under stress with competing demands‚ it is conceivable to forget things. The list will help you set out your time in priority order and organise consecutive activities so you are
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Unit 2 DB The Equal Employment Opportunity Commission or EEOC enforces federal laws in regards to discrimination against employees and job applicants alike for businesses of 20 or more employees. Employers are not allowed to discriminate based on race‚ color‚ sex‚ religion‚ disabilities‚ age or genetic information (Editorial Board‚ 2011). They also investigate complaints of sexual harassment. The EEOC was established through the Civil Rights Act of 1964. There are many laws that have to followed
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Recruitment Theory In this task I am going to be defining the recruitment process and documentation components. Recruitment is a process in which allows businesses to obtain selected qualified people to attend to a job vacancy. The recruitment process is the steps in order to successfully pick suitable employees that match the specifications. There are typically seven steps included in the recruitment process to ensure the right person is selected: ● ● ● ● ● ● ● Indentify vacancy
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