P1 – Describe the promotional mix used in two selected organisations for a selected product/service. (Xbox and Apple iPhone) What is promotional mix: Promotional mix Using several different types of communication to support marketing goals which include Advertising‚ Personal selling‚ Publicity‚ and Sales promotions. Marketers to help choose these different types of marketing a firm reach its goals. Furthermore the promotional mix is a combination of methods that are used for a product or service
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Jordan Tavaglione Unit 3 Task 1- P1 -describe the concept and principles of marketing A) Dictionary definition for marketing: “The management process responsible for identifying‚ anticipating and satisfying customer requirements profitably.” When marketing a product or service the organisation needs to make sure it will satisfy the customer needs or wants. An organisation will not survive let alone succeed or make a profit if it does not meet the customer’s physical‚ intellectual‚ educational
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D1 – Demet Sahin – Business Accounting For this part of the task I have been asked to look at the case study of Superflex UK. Recommend and justify ways in which Superflex could address these problems and improve the cash position of the business. A cash flow forecast is estimation of cash coming into the business and of cash going out of the business over a set period of time. A cash flow forecast should demonstrate that your business will have access to enough money to survive. But when estimating
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D2: Evaluate the risks involved in the installation or upgrade of software and explain how the risks could be minimised. Loss of Income: Companies can easily lose income if their computer systems shut down. When the system shuts down‚ no actions can be done‚ meaning no orders can be accepted. In this way it is very likely that the organisation will lose customers‚ also money or maybe get a very bad reputation. So when upgrading or installing a new software there is a miner chance of this happening
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The Business Environment 1 of 4 In this assignment‚ I am going to be exploring the purpose of Tesco and The British Heart Foundation. I will be looking into the influence of stakeholders and how the businesses organise themselves through strategic planning and organisational structures to achieve their purpose and aims. Tesco is an international Public Limited Company. Tesco has over 500‚00 employees in 12 countries. Under the Tesco Group there are a number of sister companies such as Tesco Ireland
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Marketing‚ raising awareness of products and services Definitions Market penetration- its selling a existing a product in a existing store for example a Tesco in Brighton‚ as there are products in the existing store. New product development- new product development is doing research and development on the product‚ for example researching the advantages and disadvantages on the previous product and seeing what improvements could be made. Developing
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BTEC IN BUSINESS Level 3 UNIT 2 – Business Resources Assignment 2 Name: P4: Sources of Finance There are two main ways that a business can access financial resources: From within the business (internal source) Can be from the business owner’s savings or from profits From outside the business (external source) There are a number of external sources that can be used to fund a business: Banks/building societies Hire Purchase Leasing Venture Capitalist Factoring Share issues Friends/family
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-531495-65532000 Unit 4: Business communication Assignment 1 P1 Type Explanation Location / origin Where it takes place Internal or External with reason. Use / Example Include an image to show the use. Purpose What reasons this is used? Verbal This type of communication could include talking face-to-face‚ through the phone and announcements throughout the store. This is both internal since verbal communication takes place within the store and between the employees of it. It’s also
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meetings as well as taking minutes during these meetings. All documentation they produce would also be done to a high accuracy. Interrelationships Architect – Contract Manager The architect is often the client’s representative. The main communication between the two is usually time‚ budget and quality. The architect will also issue AI’s (architect instruction) to the contracts manager if parts of a building are to be changed. This is done verbally but is always backed up by written documentation
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Pass1 Unit 3 Definition The management process through which goods and services move from concept to the customer. As a practice‚ it consists in coordination of four elements called 4P’s: (1) identification‚ selection‚ and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. As a philosophy‚ marketing is based on thinking about the business in terms
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