Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Marketing Planning (Unit 19) QFC Level and Credit value: 5; 15 credits Module Tutor: John Oakshott Email: johnoakshott@mrcollege.ac.uk Date Set: 8/5/2014 The above authenticity statement will be a tick box requirement when uploading onto Moodle. Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Marketing Planning (Unit 19) QFC Level and Credit
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Unit 1 - The Information Age Contents Introduction 1. Introduce yourself… My name is… A student at…‚ who is studying… 2. Purpose of this unit The purpose of this unit is to produce an Eportfolio (eBook / ePresentation) what will be used for a time capsule. The intensions is to educate and provide an insight to a generation (audience) 100 years from now‚ about what ICT technologies were available and how they were utilised… 3. Technologies currently used and what is the purpose
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shopkeeper in London. In 1907 they merged with The Royal Dutch Petroleum Company. 1.1.1&1.1.2 Having a lot of offices/petrol stations all around the world makes them a global business and it’s a private business because it’s not owned by the government. Their goal is to make more money than they spend‚ so Shell is a profit business. Shell is in all three sectors because they dig oil (Primary Sector‚ they produce the oil (Secondary Sector‚ and lastly they sell it as well at their petrol stations. Their
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BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Assignment Brief Unit Number and Title Unit 1: The business environment Qualification BTEC National Subsidiary Diploma Start Date 17th September 2012 Deadline 1st October 2012 Assignment Title Business purpose and ownership Unit content In this unit you will understand - the range of different businesses & their ownership; how businesses are organised to achieve their purposes; the impact of the economic environment and how political‚ legal and social factors impact businesses
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Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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goals set for a business that are achievable over a period of time‚ objectives are small goals set to make the aim possible. The objective of McDonalds‚ which is a fast food restaurant‚ is to be the world’s best quick service restaurant experience. They also aim at being the best establishment by providing outstanding quality‚ service‚ cleanliness and value. Sector Private sector is a business or organisation that is ran by individuals for a profit. Public sector is a business or organisation
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Unit 1 Business Environment; Task P1 In this assignment I will describe the type of business‚ purpose and ownership of two contrasting organisations. My two chosen contrasting businesses are ASDA and Oxfam. ASDA is a British supermarket chain which retails food‚ clothing by George‚ toys ‚ car wash and general merchandise such as electrical products and cooking appliances. ASDA also have branched out into telecommunications with a mobile network called ASDA mobile. ASDA is Wal-Mart’s largest
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Coursework front sheet ( for Portfolio) Student name: Assessment 1 AS1 : Portfolio Tutor : Date : Grade Awarded : Key assessment criteria A Very Good B Good C Sound D Some serious weaknesses F+ Marginal Fail F Fail/ Unsatis-factory Completeness of Portfolio meeting all the task requirements Lexis‚ structure and use of English ( grammatical accuracy ) Language appropriacy with clear evidence of objective & subjective styles as appropriate
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