BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Assessment Cover Sheet |Learner Name | | |Course & Unit |BTEC Level 3 Extended Diploma in Information Technology Unit 8: e-Commerce | | | | |
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Qualification Unit Number and Title BTEC Level 3 National Diploma in IT (Applied) Unit 18 - Assignment 2 Database Design Learner Name Assessor Name Date Issued Hand in Deadline Submitted On 25th November 2014 27th January 2015 Learning Outcomes LO2 - Be able to design‚ create and populate a relational database LO3 - Be able to test a relational database. Assignment Title Design‚ create‚ populate and test a relational database In this assessment you will have opportunities to provide
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BTEC Level 3 Business Unit 2 (Business Resources)- Assignment 5: Preparing financial documents. P6: Illustrate the use of budgets as a means of exercising financial control of a selected company. In this task‚ I’ll be illustrating the use of budgets as a means of exercising financial control of my selected business which is Morrison’s. A budget is a financial plan for the future of business relating to its costs. However a budget is more than just financial numbers. Budgets for incomes/ revenue and
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Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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Unit 7 Summary Unit 7 was fascinating and I believe it was my favourite unit. This unit covered data preparation and presentation which was very interesting. I was introduced to the term data dictionary which is where a researcher list and describes items in a database‚ it also helps the research to remember the codes given to items in the research. When I first encountered the term coding in my research proposal‚ I was reluctant to meet that part of my research because I developed a bad perception
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Unit 3: Introduction to marketing Task 6 Draft/version: 1 Tutor: W. van Gaasbeek Student: Oussama Fadlaoui Class: IBS 1b Date: 30-10-2014 Notes per slide Slide 1 The business I have made up is a business-to-business company which imports fresh mint tea of the best quality from Morocco. MoroccoTea is an international company importing fresh mint tea from Morocco and sells it to other businesses for a profit. Slide 2 My target audience mainly consists of the Moroccan people who immigrated
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How my website meets the original requirements My client ‘Sports Fair’ wants a website so they can: o Sell goods online. o Enable them to have contact with people. o To browse the products that they are selling. o Feedback form to gather information from their own customers so they can create a mailing list through email. The website should also make use of house style based on the needs of my Client. I then designed my website in the form of my storyboard and then created
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Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Marketing Planning (Unit 19) QFC Level and Credit value: 5; 15 credits Module Tutor: John Oakshott Email: johnoakshott@mrcollege.ac.uk Date Set: 8/5/2014 The above authenticity statement will be a tick box requirement when uploading onto Moodle. Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Marketing Planning (Unit 19) QFC Level and Credit
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