steadfast in its commitment to bring “Balanced news‚ fearless views” to readers when and where it matters. Consumers seeks that the broadsheet they avail has complete‚ latest and accurate information gathered which will decide going to the nearest broadsheet retailer and avail the product where in the consumer may thinks that Philippine Daily Inquirer is just the right broadsheet that satisfies his needs‚ at the same time the consumer may recommend it to their peer or co-workers. Socio economic class ABC
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which are written for people in a particular city or region‚ are sometimes published in the morning but more often in the early evening. Britain has two kinds of national newspaper: the quality papers and the tabloids. The qualities‚ often called broadsheets because they are printed on large pages‚ report national and international news and are serious in tone. They have editorials which comment on important issues and reflect the political views of the paper’s editor. They also contain financial and
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the newspaper Midday. The English daily‚ Midday‚ is the chief publication of Midday multimedia ltd. The target audience of this fun filled‚ masala paper is the youth. * Rivalry: Midday faces a lot of competition especially from the famous broadsheet ‘The Times of India’. There are other rivals such as Hindustan Times‚ Asian Age and Indian Express. However in terms of its target audience and it being a tabloid‚ its main rival is Bennett & Coleman’s Mumbai Mirror. In fact‚ Mumbai mirror was
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ACKNOWLEDGEMENT Most of all‚ I want to acknowledge and thank to Allah SWT with my deepest gratitude for the miracles He has performed in my life for the completion of this practical report. I am able to complete this assignment which facilitated the completion on this Industrial training report. This Industrial training report would have not been carried successfully without the cooperation from many parties who contributes in preparing and completing this study. My sincere thanks and gratitude are
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Contents Executive Summary………………………………………………………………………………………………………...4 Introduction………………………………………….……………………………………………...4 Segmentation of newspaper market in the UK………………………………...…….…5 1. Profile Segmentation Criteria………………………………………………………………………….….5 2. Behavioral Criteria………………………………………………………………………………………….….5 3. Psychographic Segmentation Criteria…………………………………………………………….…..6 The Times……………………………………………………………………………………….…….6 Recommendation…………………………………………………………………….…………...7 Appendix……………………………………………………………………………………………
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Introduction Newspaper is a publication which it main function is to report news. Most newspapers contain information for readers such as a weather report‚ television schedules‚ and also listing of stock prices. They also provide commentary on current politics‚ economics‚ and art and culture. In most cases newspaper depends on commercial advertising for their income at various degrees. By the time readers see or read a newspaper‚ most of them have already learned of the breaking news through
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delivered to their door by a teenager who gets up at around half-past five every day in order to earn a it of extra pocket money. There are 2 types of national papers: “broadsheets” or “quality papers” cater for the better educated readers‚ and “tabloids” sell to a much larger readership with more pictures than print. Broadsheets devote much space to politics and “serious topics”‚ they are twice as large as tabloids which concentrate on “human interest stories” like sex and scandal and cover it in
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A newspaper is a periodical publication containing news regarding current events‚ informative articles‚ diverse features‚ editorials‚ and advertising. It usually is printed on relatively inexpensive‚ low-grade paper such as newsprint. By 2007‚ there were 6‚580 daily newspapers in the world selling 395 million copies a day. The worldwide recession of 2008‚ combined with the rapid growth of web-based alternatives‚ caused a serious decline in advertising and circulation‚ as many papers closed or sharply
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TABLOIDIZATION DEFINING TABLOID: The word tabloid is often used in varying contexts. For example‚ tabloid is used to refer to the size and shape of a newspaper. However‚ as Sparks (2000) notes‚ not all tabloid- sized newspapers are tabloids in the pejorative sense of the word. For example: although tabloid in size‚ ‘Le Monde’ and the ‘Times’ are seen to be the very opposite in terms of content or design. The word tabloid is also used in discussion about television and radio (Biressi and Nunn
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country’s most trusted source of hard-hitting news and countless exposés. Distinguished by award-giving bodies like the Catholic Mass Media Awards‚ Jaime Ongpin Awards for Investigative Journalism and Anvil Awards‚ it is the Philippines’ most awarded broadsheet with over 200 awards and citations. Besides being the country’s leading journalistic voice‚ the Inquirer is also strongly committed to social responsibility and has taken an active role in various socio-civic programs. Its business savvy and social
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