of the current marketing strategy on Celcom’s mobile broadband services in line with their expansion and to enhance sales and compete with the current market share competition of large and up-and-coming mobile broadband service providers with better and different technology and marketing strategies. Xenus is also to provide qualified opinions and practical recommendations to improve on the current marketing strategy for Celcom mobile broadband services. Situation Analysis Marketing Environment
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VoIP Paper VoIP is becoming more popular in today’s world. What is VoIP? What can VoIP do for a business? VoIP stands for Voice over Internet Protocol‚ which is a phone service that uses broadband internet connectivity to dial. A VoIP phone service provider can help businesses save thousands of dollars per month on a phone bill. Companies that offer VoIP are competing hard against one another to try and bring the customers the best plans available. VoIP was originally intended to displace
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CHAPTER – I INTRODUCTION A market is any one of a variety of different system‚ institutions‚ procedures‚ social relations and infrastructures where by persons trade‚ and goods and services are exchanged‚ forming part of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets vary in size‚ location‚ range‚ geographic scale‚ types and variety of human communities‚ as well as the types of goods and services traded. DEFINITION
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Comcast and Time Warner Cable Merger Haley Miller‚ April Brooks-Price‚ Heather Henley‚ Germaine Wright‚ and Anthony Young American InterContinental University Abstract Included in this paper the firms I the proposed merger are described thoroughly. Annual sales and extent of their operations are listed. The incentives to consolidate from the firm’s point of view are shown. The product‚ production methods‚ scale of production‚ and sources for raw materials are described along with the
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Phone: (202) 370-4245 TABLE OF CONTENTS Introduction ........................................................................................................................................ 3 By Fernando R. Laguarda The Challenge of Increasing Broadband Capacity ........................................................................ 6 By Dale N. Hatfield Understanding Critical Relationships ...............................................................................................6 Opportunities
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leader in wireless‚ broadband‚ and automotive communications technologies. Motorola was originally founded as the Gavin Manufacturing Corporation in 1928. Its first product was a battery eliminator. Its products have grown and changed over the years to include phone‚ wireless handsets and much more . Motorola has been the leading provider of two-way radio services to public safety‚ government‚ and utility enterprises for years. They also offer broadband services. Their broadband technology includes
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Strengths According to the FCC Verizon Communications is the largest carrier in the US (FCC‚ 2011‚ p.8). Verizon also has the largest 4G LTE (Long Term Evolution) network‚ covering over 75% of the US (eweek.com‚ 2012). This investment in broadband network provides Verizon a strong advantage in the expanding smartphone and tablet markets. Verizon also was the first carrier to launch shared data plans‚ a new data plan concept that is popular among the larger carriers. Weaknesses Verizon’s
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INTRODUCTION Cables are the crucial infrastructure backbone of an economy‚ the critical elements that wire up the length and breadth of the country as telecom and power networks. The Indian cables industry offers lucrative scope for stable revenue streams to manufacturers of both power and telecom cables. The report is an application of various Business marketing concepts with respect to the telecom cable industry in India. As an introductory background‚ the report outlines the structure of
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Broad band networks are increasingly described as essential infrastructure. For residential access‚ fiber to the home (FTTH) service is considered by many as the last mile technology of the future; it has even been called ’the final broadband service’ (IDA & SAKAHIRA‚ 2008). This study will show the current status of technology fiber to the home (FTTH) in Thailand. How the providers of FTTH deploy the marketing strategy‚ customer focus‚ problem and future development of technology
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Main Products “Verizon Communications Inc. (Verizon) is one of the world’s leading providers of communications services. Verizon’s wireline business‚ which includes the operations of the former MCI‚ provides telephone services‚ including voice‚ broadband data and video services‚ network access‚ nationwide long-distance and other communications products and services‚ and also owns and operates one of the most expansive end-to-end global Internet Protocol (IP) networks. Verizon’s domestic wireless
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