------------------------------------------------- Integrative Case ------------------------------------------------- Group 6 Leslie Sosa July‚ 1st 2010 Christophe Delachanal Sébastien Lacour Charbel Makhoul BRL Hardy Globalizing an Australian Wine Company * Table of Content 1 Introduction 4 2 Hardy & BRL Merger & Acquisition Success Analysis 5 2.1 Wine Industry – Porter Forces Analysis 5 2.2 Pre-M&A Conditions - Evaluation 6 2.3 Post Merger Management
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Dear Mr. Carson‚ It is my understanding that in your role as Managing Director of BRL Hardy Europe‚ you are being faced with the difficult decision to choose between launching "Kelly’s Revenge" and "Barnrock Station" wines in the UK market. After reading about your industry‚ company‚ and specifically the two proposed wines‚ I am of the strong opinion that you cannot afford to pass up the opportunity and upside associated with Kelly’s Revenge. For three reasons‚ I believe this wine will be the
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– domestic consumption stood 18.5 liters per capita. By 1996‚ more than 1‚000 wineries were establish in Australia. The largest accounted for 84% of the grape crush and 4 controlled over 75% of domestic branded sales. The number 2 company was BRL Hardy Ltd. During the 1980s and 1990s changes in the global wine industry had a major impact on these emerging Australian companies. Large scale wine suppliers from New Worlds countries such as US‚ South America ‚ South Africa and Australia were exploiting
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Intgrativecasestudy 1.1 Wine Industry - Porter Analysis Porter analysis‚ a highly competitive industry under consolidation with very high market potential and growth. Faire un summary des points clefs: • A COMPLETER DETAILS: • 1.Bargaining power of customers = High 5/5 o No switching cost o Numerous players‚ numerous wine o At final customer level § Change in consumer habits and needs: • “Industry was becoming increasingly fashion-driven” Australian wine was becoming a “hot trend” o At
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The roots of BRL Hardy’s success lay in global expansion. The company’s strategic vision is to become the world’s first truly global wine company. As CEO and managing director of BRL Hardy Europe‚ Carson’s contribution and achievements had been significant with a 10 fold increase in sales volume‚ in a tenure spanning just seven years. He successfully turned around Hardy’s U.K. business by implementing cost cutting initiatives and ensuring strong systems‚ policies‚ and control. Millar‚ CEO and managing
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What are the driving forces behind BRL Hardy to become a global company? “A Global company is an organization that attempts to standardize and integrate operations worldwide in all functional areas.” In general‚ there are multiple Globalization forces; some of them are: * Industrial: get access to a bigger market to sell the product. * Financial: by emerging worldwide‚ it is easier to borrow money * Political forces: the raising globalization goes along with the decrease of the
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Paul Hardy’s case is a really intriguing dilemma. Hardy clearly meets Zaleznik’s definition of a compulsive employee: he has excessive doubts about his career and his future. He exhibits a reversal of attitude pattern: first he wanted a promotion ‚ then he wished for an equivalent position and finally he wanted to know more about opportunities outside P&C. Moreover‚ by blaming Williams for his situation‚ Hardy was clearly refusing to accept responsibility for his own actions . Most importantly
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No Excuses Recently the NFL had another domestic violence case this time on Greg Hardy. Greg Hardy is a star defensive player for the Dallas Cowboys but more importantly he has trouble off the field. There were pictures released of his girlfriend with bruises and scratches on her body. The NFL suspended him for 10 games but then dropped it to 4 games. The fact that the NFL had the audacity to let Greg Hardy only miss 4 games is just a disgrace to any sport indefinite. There is proof of them beating
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Population Genetics / Hardy-Weinberg Problems Directions: Work out the following problems on a separate piece of paper. Show ALL work and circle your answers. 1) If the frequency of a recessive allele is 30% in a population of 100 people‚ how many would you predict would be carriers of this allele‚ but would not express the recessive phenotype? q= 0.30 p= 0.70 Carriers = 2pq = 2(.3)(.7) = .42 #= (.42)(100) = 42 individuals 2) From a sample of 278 American Indians‚ the following MN
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Summary YSL Marketing Research is a small firm conducts focus group meetings and mail opinion surveys. The YSL’s partner Connie Bachmann has been asked to conduct a survey for Surenex that has the potential to be a valued long-run client. And the firm willing to pay YSL’s normally billing rates. 2.0 Answer the question (a) The full cost of the Surenex engagement including indirect costs and direct costs. Direct costs consist of travel cost and cost of conducting surveys. In the case‚ direct cost
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