Intercontinental Hotels Group Intercontinental Hotels Group (IHG)‚ formerly Bass PLC‚ was founded in 1777 by William Bass‚ when he established a brewery in the English town of Burton-on-Trent. The year 1876 was a landmark year for Bass‚ when it was recognized as the largest brewery in England. Even more notably‚ it was also this year that Bass’s red triangle trademark became the first trademark to be registered in England. During the 1960s‚ Bass made two strategic and significant mergers. In
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134 Innovative Marketing‚ Volume 2‚ Issue 2‚ 2006 SITUATION ANALYSIS AND STRATEGIC PLANNING: AN EMPIRICAL CASE STUDY IN THE UK BEVERAGE INDUSTRY Demetris Vrontis‚ Alkis Thrassou Abstract Marketing planning is a key function for marketing oriented organisations. The following paper has been compiled in order to develop a marketing plan for a soft drink beverage company. Though out this case‚ it is illustrated that the stages in planning process are interrelated and cannot work in isolation
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Coca-Cola in Great Britain Live On The Coke Side of Life Table of Contents Introduction 3 PESTLE Analysis of the macro-environment 4 SWOT Analysis 5 BCG Matrix 6 SPICC 7 Suppliers 7 Publics 7 Intermediaries 7 Competition 8 Customers‚ consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies‚ 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies
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7up Brand Equity Brand Management AMAL BINMAHFOOZ 20/02/’12 Instructor: Asma Chang PepsiCo Mission and Vision At PepsiCo‚ we believe being a responsible corporate citizen is not only the right thing to do‚ but also the right thing to do for our business (2011). Our Mission Our mission is to be the world ’s premier consumer products company focused on convenient foods and beverages
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Compliance with MMC Orders Dominating the Early 1990s The year 1989 was also important because it was the year that Whitbread began to plan for its compliance with new rules on tied houses set down by the British government’s Monopolies and Mergers Commission (MMC). After an investigation into the system of tied houses that had been created from the numerous mergers in the brewing industry in the 1960s and 1970s‚ in early 1990 the MMC ordered brewers with more than 2‚000 pubs to sell or lease half
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1.0 Marketing Strategy and TOWS analysis 1.1 Marketing Strategy Innocent’s marketing strategy focus on emotional messaging and charity to establish an ‘ethical’ brand image rather than its product. For instance‚ the new strap line ‘Taste Good Does Good’ aims to highlight they want their product to taste good but at the meantime do people some good by 10% of business profit given to the charity which helps to establish their ethical brand image.(Marketing Magazine‚ 2013) 1.2 TOWS Analysis Threats
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Part A: Introduction of the company Company’s CEO Indra Krishnamurthy Nooyi is an Indian- American business executive and the current Chief Executive Officer of PepsiCo‚ the second largest food and beverage business in the world by net revenue. (Figure 1) Figure 1 - Chief Executive (CEO) of PepsiCo Product range or most profitable products PepsiCo make‚ sell and distribute a variety of convenient and enjoyable foods and beverages in more than 200 countries and territories. Beverage business
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Coke market analysis Name Institution Coke Market Analysis Coke is a carbonated soft drink beverage produced by the Coca-Cola Company. The Coca- Cola Company is based in Atlanta and owns the trademark coke. Coke is produced in several product lines’ which include caffeine free cola‚ diet coke‚ coke zero and coca-cola vanilla. Coke as a product is available and also targets all the 200 countries in the world thus it is not restricted to any given region. It is also the main dominant product
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The Five Traps of Performance Measurement by Andrew Likierman In an episode of Frasier‚ the television sitcom that follows the fortunes of a Seattle-based psychoanalyst‚ the eponymous hero’s brother gloomily summarizes a task ahead: “Difficult and boring—my favorite combination.” If this is your reaction to the challenge of improving the measurement of your organization’s performance‚ you are not alone. In my experience‚ most senior executives find it an onerous if not threatening task. Thus they
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Sciences‚ 44(4): 856-859 Anderson‚ G.S Brown‚ G.‚ Fuke‚ C.‚ Pounder‚ D.J.‚ Robertson‚ L.‚ and Sadler‚ D.W. (1997). Barbiturates and Analgesics in Calliphora vicina Larvae. Journal of Forensic Sciences‚ 42(3): 481-485 Byrd‚ J.H Definis- Gojanovic‚ M.‚ Britvic‚ D.‚ Kokan‚ B.‚ and Sutlovic‚ D. (2007). Drug Analysis in Necrophagous Flies and Human Tissues. Arh Hig Rada Toksikol‚ 58: 313-316 George Gennard‚ D. E. (2007). Forensic Entomology: An Introduction. Wiley: England Goff‚ M.L Grisales‚ D.‚ Ruiz‚ M.
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