macromarketing 3. Relationship or differences 4. Subjects in macromarketing 5. Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households. (Hunt‚ 1976) 2. macromarketing Macro suggests a higher level of aggregation‚ usually marketing systems or group of consumers. (Hunt‚ 1976) “---Macromarketing should connote an aspect of marketing which
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CHAPTER 3: THE MACRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The macro environmental analysis is the first step in creating the Environmental Analysis. The macro environment examines the general business climate as it relates to the organization‚ but has nothing to do with the organization itself. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The acronym for the macro analysis is “STEEP.” The five areas of interest are Socio-cultural
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originators of micro History thought that it is a methodology to be applied only in the field of cultural and Social History. But it is not so. Any object of the study dealing with the primary Docieties Group or individual or languages or Knowledge or Experience and perfectives of the marginalized mainly come under Micro-History. Ginzburg‚ a micro historian criticized the large scale quantitative studies on the grounds for the distorted reality on the individual level. The micro Historians placed
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4/16/14 Biology 260 Host Defenses V Outline Self and non-self Play distinct and significant role in detection‚ recognition‚ and cell communication. MAJOR FUNCTIONS: Perceive and attach to nonself or foreign antigens Promote the recognition of self-antigens Receive and transmit chemical messages among other cells of the system Aid in cellular development Major histocompatibility complex (MHC) proteins = Human Leukocyte (HLA) Antigens‚ set of genes that codes for human cell receptors
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QUESTIONS chap12 3. How do the entry and exit of firms in a purely competitive industry affect resource flows and long‐run profits and losses? LO3 Answer: Entry and exit help to improve resource allocation. Firms that exit an industry due to low profits release their resources to be used more profitably in other industries. Firms that enter an industry chasing higher profits bring with them resources that were less profitably used in other industries. Both processes increase allocative efficiency
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Question 1 1. Environmental changes can result in the inactivation of enzymes. Answer True False 1 points Question 2 1. Hydrolases are generally involved in __________ reactions. Answer anabolic catabolic both anabolic and catabolic neither anabolic nor catabolic oxidation-reduction 2 points Question 3 1. Which of the following types of carrier molecules is NOT found in electron transport chains? Answer ubiquinones hemoglobin flavoproteins
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8/5/2013 PowerPoint® Lecture Presentation to accompany Principles of Economics‚ An Asian Edition N. Gregory Mankiw | Euston Quah | Peter Wilson © 2008 Cengage Learning 1 TEN PRINCIPLES OF ECONOMICS © 2008 Cengage Learning 1 8/5/2013 Economy. . . . . . The word economy comes from a Greek word for “one who manages a household.” © 2008 Cengage Learning TEN PRINCIPLES OF ECONOMICS A household and an economy face many decisions: Who will work? What goods and how many
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recession is an economic factor effecting the hotel industry. The recession has a large impact on the hotel industry as this means fewer people have disposable income; therefore staying in hotels for leisure purposes are becoming less popular. Lewis. J Uncontrollable variables that affect the hospitality industry. Available from: http://smallbusiness.chron.com/uncontrollable-variables-affect-hospitality-industry-38795.html [Accessed 09 October 2013] Another economic factor to effect the hotel
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CHAPTER 3: THE MICRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The micro environmental analysis is the second step in creating the Environmental Analysis. The micro environment examines the general business climate as it relates to the organization within its industry. The micro environment is also known as Porter’s Five Forces of Competition. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The analysis looks at five areas of interest
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Unit-1 Q1. Define micro and macro economics‚ Distinguish between them‚ and explain the scope‚ importance and its limitations Ans. modern economy analysis has been divided into two major branches that is micro and macro economics. Micro economics means the economics system which deals individual economics unit on the other hand macro economics means the economics unit which deals aggregate as a whole that is national income‚ general employment‚ and total out –put‚ general price level etc. These two
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