Task P5 ‘Explain how and why groups of customers are targeted for selected products’ Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think and feel about a company and/or its products is a key aspect of business success. Attitudes are shaped by experience of the product‚ the opinions of friends‚ direct dealings with the company‚ and the advertising and other representations of the company. Irrespective of whether a
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The STP Process Segmentation is the process of classifying customers into groups which share some common characteristic Targeting involves the process of evaluating each segments attractiveness and selecting one or more segments to enter Positioning is arranging for a product to occupy a g g g p py clear‚ distinctive and desirable place relative to competing products in the mind of the consumer Steps in Segmentation‚ Targeting‚ and Positioning 6. Develop Marketing Mix for Each Target Segment
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Evaluating current segmentation strategy for Jeju Island University of Newcastle Zhenxing Lin C3176208 11/09/2014 Tables of context 1 Introduction and background of Jeju Island 2 The rational of destination marketing and segmentation 3 Funding of the current marketing strategy of segmentations 4. Discussion new segmentation method with current research limitations 5. Recommendations and conclusion 6. Reference 7. Appendixes Word count 1509 Key words: Segmentation‚ destination marketing
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Introduction Lanka Backpacking is a started‚ small scale partnership among a few numbers of friends where the head office will be located in the capital city of Sri Lanka‚ Colombo. This is a service oriented business relating to wilderness and backpacking. Locals as well as tourists can select a suitable package offered by the business and enjoy the wilderness beauty and ‘mellow to extreme’ wilderness activities offered by the package. Sri Lanka is a tropical country and is also an island. According
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Nowadays‚ emerging markets are becoming more and more attractive for multinational companies. Particularly the Asian market‚ headed by China‚ represents an enormous potential. Asians consumers are motivated by a complex range of cultural factors and are becoming more interested in pursuing brands to experience their reputation‚ to stand out from the crowd or to create new trends of a modern high-class lifestyle in purchasing items of established‚ mostly western brands. Especially the uprising group
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Customers INDEX SL.NO. TOPICS PAGE NO. 1. Market segmentation 1 2. Segmenting consumer markets 2-4 3. Segmenting business markets 4 4. Segmenting International markets 5 5. Requirements for effective segmentation 5-6 6. Market targeting 6 7. Target marketing
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6 / 10 marks Market Segmentation Analysis 5 / 10 marks Total 12.5 / 25 marks Pass Comments: Some good statistics provided but you needed to dwell more into the segments for example by finding out where are the international visitors form US‚ Europe and Chine are exactly coming from. Segmentation start with a list of all the potential customers which then need to be further analysed and broken up in smaller segments (via Geographic‚ Demographic and other segmentations). Once you are happy with
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Mass marketing: 8 Role of mass marketing in developing tactical action programmes 8 Advantages of Mass Marketing: 9 Limitations of mass marketing 9 Market Segmentation: 9 Advantages of Market segmentation 11 Disadvantages of Market segmentation 11 Mass marketing versus Market segmentation 12 Conclusion: 13 References: 13 Abstract: The first half of the assignment deals with the adoption of market orientation as a key principle for guiding the
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Income‚ 2009-2014 1.5. Number of Mobile and Internet Banking Users in Malaysia‚ 2009-2013 1.6. Remittance Service Providers in Malaysia‚ CY’2009-CY’2013 1.7. Migration in Malaysia 1.7.1. Total Migrants in Malaysia‚ 2010-2013 1.6.1.1. Market Segmentation By Migrants in Malaysia (Intrastate‚ Interstate and International)‚ 2010-2013 1.8. 2. 2.1. 1.7.2. Internal Migration by Region‚ 2010-2013 1.7.3. Internal Migration by Gender‚ 2010-2013 1.7.4. Reasons for Internal Migration‚ CY2013 1.7
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these characteristics is NOT a market. 2 Market Segmentation Market People or organizations with needs or wants and the ability and willingness to buy. Market Segment The Concept of Market Segmentation A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. The process of dividing a market into Market meaningful‚ relatively similar‚ identifiable Segmentation segments or groups. 3 4 1 Chapter 8
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