Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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Who all would want to ban advertisements targeting children? In my opinion I certainly believe that they should be banned. For example‚ a kid is watching a commercial on tv and its about cigarettes or drinking and the commercial is showing them having a good time‚ later then the kid is going to want to try it because he’s going to say they look like they are having fun. Also‚ that means banned to the adults as well. Today‚ children that I know of are already drinking alcohol and smoking
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SEGMENTATION – TARGETING – POSITIONING Fragmentation of mass markets segments Consumers: variety of needs & preferences Marketers: offer variety of choices via multitude of marketing offerings Marketing segmentation: Needs Action Linking market needs to an org’s marketing program Market needs Segmentation/Targeting MM A market segment: Group of consumers with homogenous profile & common needs will similarly respond to a marketing program Segmentation – targeting – positioning 1 Using
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Family structure is a fundamental characteristic of the family. This fundamental characteristic has significant and sustaining effects on children. The traditional family structure can be defined as a family that has children living with both biological and married parents. The trend for family structure is moving away from the traditional family to various other types of family structures. Today‚ children are increasingly growing up in single-parent‚ step‚ and grandparents-only families. Recently
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damage to their body. Some people think there should be a crime law for cyber bullying‚ because they have been in that situation and it is devastating that people can talk down on other people. Threats or mean comments that focus on things like a person ’s gender‚ religion‚ sexual course‚ race‚ or physical differences fall into this category. Whether it is done in person or online‚ this type of meanness counts as discrimination and is against the law in many states; not only cyber bullying hurting people
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treatments and marvelous surgery (Porter‚ 1997). Medicine has become one of the most important aspect of humans‚ which no other species acquire. The root of medicine may be found in the philosophical and religious traditions it have grown out of. “Traditional medicine is the sum total of the knowledge‚ skills‚ and practices based on the theories‚ beliefs‚ and experiences indigenous to different cultures‚ whether explicable or not‚ used in the maintenance of health as well as in the prevention‚ diagnosis
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is simply if it would have been better to send in our military troops with a chance of losing quite a few good soldiers or taking out a single individual from thousands of miles away that is suspected of being the extremist that the military is targeting. Most logical people will agree that the latter option would be the best solution for the least amount of casualties. Many people that are around the attacked area are the ones that take most of the impact since they have to endure this constant
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These days‚ almost all kids play video games or soccer‚ tennis and basketball. Games like Congkak‚ Main Lereng‚ Baling Tin‚ Sepak Raga or Gasing are bygones. While having a chat with my dad who is more of a ‘homeboy’ (mom’s a bit of town kid)‚ he gave me a list games he used to play as a kid. Some were the games of this soil and some were that adapted from neighbouring countries. However‚ I made a dash before he started his lecture on‚ “You know‚ kids these days…” His voice fading away and the
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Brand Postioning: brand positioning means emphasizing on distinctive characteristic of a product that makes it different from competitor’s product and it appeals to the public. It is the sum of total that differentiates one brand from another. Root Strength: It is the original product‚ value or belief that made a brand great and on its basis brand is now growing. Brand root strength may be a format of a product‚ distinctive features in a product. For example Sony’s first commercial product was
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Title: Convenience foods are more popular in modern life. Some people claim that traditional foods and traditional methods of food reparation will disappear. To what extent do you agree or disagree with this opinion? The increasing availability of convenience foods has been an important feature of modern life in many developed countries. Some people have claimed that traditional foods and traditional methods of food preparation will disappear. In this essay I think it is unlikely to happen.
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