"Bridgestone ford tire recall crisis communications" Essays and Research Papers

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    Henry Ford: Report

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    Henry Ford Hello my name is Henry Ford. I was born on July 30‚ 1863. Unlike many of you I was born on my family’s farm in Dearborn‚ Michigan. When I was only 15 years old‚ my father gave me a pocket watch. As soon as I got this watch‚ I took it apart and reassembled it‚ I know you’re thinking “Wow‚ this guy’s smart”‚ I guess you could say that. As soon as my friends and neighbors found out about this‚ they all came to me wanting me to fix their watches. I guess you could say that this was the “start”

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    paper is to explain and evaluate the marketing activities of Discount Tire Company. The name Discount Tire Company and the abbreviation DTC may be used interchangeably within this paper. It is my intent to expound upon the marketing activities that have made this company so successful. I contend that‚ in a down economy‚ these marketing activities have allowed the company to remain ahead of its competition.   Discount Tire Company was founded in Ann Arbor‚ Michigan in 1960 by Bruce T. Halle.

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    The Ford Pinto-Ethics

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    decision making framework was Utilitarian in nature‚ Ford chose the action that would cause the least amount of harm for the majority involved‚ therefore allowing the minority to be harmed by death. Apparently‚ Ford did not care about the type or severity of harm they caused. They chose a lower number of estimated deaths as opposed to a higher number of financial harm. The decision to view death as a viable option was fueled by Egoism. Fords CEO‚ Iacocca‚ was an integral part of the Egoism utilized

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    Crisis Management

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    Applying PR in Crisis Management - 2010 Manila hostage crisis Crisis‚ which public relations counselor James Lukaszewski once described as “unplanned visibility” can strike anyone at any time. As no sector of society is immune from this “unplanned visibility”‚ it is a need for attempting to “manage” crises. By thinking logically and responding thoughtfully and quickly in a crisis‚ like how Hong Thai Travel Service Ltd reacted to the Manila hostage crisis‚ can possibly solidify a positive reputation

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    Software Crisis

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    The Software Crisis • The most visible symptoms of the software crisis are o Late delivery‚ over budget o Product does not meet specified requirements o Inadequate documentation • Some observations on the software crisis o “A malady that has carried on this long must be called normal” (Booch‚ p. 8) o Software system requirements are moving targets o There may not be enough good developers around to create all the new software that users need o A significant portion of developers’ time must often

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    Case Analysis The Treadway Tire Company Job Dissatisfaction and High Turnover at Lima Tire Plant July 26th‚ 2010 Submitted By (Group 3): Abhinav Gogia – 2010005 Aakash Tyagi -2010002 Aditya Gaurav – 2010017 Aditya Kalani – 2010018 Animesh Jain - 2010030 Objective Ashley Wall‚ Director Human Resources for one of the plants of The Treadway Tire Company situated in Lima has to submit an effective plan to resolve the issues that are faced in the plant and are impacting

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    Ford Torino Essay

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    Haskins November 25‚2013 For 1970‚ the Torino now became the primary model and the Fairlane was a sub-series of Torino. Ford moved away from emulating the boxy lines of the to a completely new body for the 1970 Torino/Fairlane line influenced . Just a were influenced by jet aircraft of the 1950s‚ stylists such as Ford stylist Bill Shenk who designed the 1970 Ford Torino were inspired by supersonic aircraft with narrow waists and bulging forward and rear fuselages needed to reach supersonic

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    Ford finance analysis

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    Evaluation of the financial stability Balance sheet Period Ending Dec 31‚ 2012 Dec 31‚ 2011 Dec 31‚ 2010 Assets Current Assets Cash And Cash Equivalents 15‚659‚000   17‚148‚000   14‚805‚000   Short Term Investments 20‚284‚000   18‚618‚000   20‚765‚000   Net Receivables 82‚338‚000   78‚541‚000   8‚381‚000   Inventory 7‚362‚000   5‚901‚000   5‚917‚000   Other Current Assets -   -   -   Total Current Assets 125‚643‚000   120‚208‚000   49‚868‚000   Long

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    Ford Pinto Case Study

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    reading the two assigned papers discussing the Ford Pinto fires‚ it is easy for someone to judge Gioia’s decisions as fallible before all the factors are in place. For example‚ the culture of the Ford motor company at the time‚ Gioa’s mental state. I believe he feels very responsible and that is why he wrote the paper and uses it as a living case study in his MBA classes. From Hookers generalization test I believe Gioia’s decision not to recall the Ford Pinto would pass. The main reason I feel his

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    Crisis Management

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    SPD4287 Public Relations and Crisis Management Semester One‚ 2012/13 Group Project [pic] [pic] TABLE OF CONTENTS Item Content Page Executive Summary 1 Part A – Crisis Analysis 1. Crisis 2 – 3 2. Analysis 4 – 5 3. Response 6 – 8 4. Comment 9 5. Recommendation 10 Part B – Public Relations Plan 1. 5-step PR Management Process 11 – 14 2. Image Restoration 15 3. Reputation Rebuild 16 – 17 Executive Summary

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