First of all‚ Godiva.com wants to increase their sales‚ by using an online sales which at first they starts the click and mortar e-business Click-and-mortar organizations conduct e-commerce activities‚ but do their primary business in the physical 1- Identify the B2B and B2C transactions B2B- Refers to one business selling to another business via the Web Or Business-To-Business‚ a transaction that occurs between two companies‚ As opposed to a transaction involving a consumer
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ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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E-Commerce Electronic commerce‚ commonly known as e-commerce or eCommerce‚ is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce‚ electronic funds transfer‚ supply chain management‚ Internet marketing‚ online transaction processing‚ electronic data interchange (EDI)‚inventory management systems‚ and automated data collection systems
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. Brick and mortar supply chain for travel agents The supply chain for many brick and mortar travel agencies is not much different from the online travel agencies. Both the online travel agencies and the brick and mortar travel agencies have direct connections into a global distribution systems like Galileo and Sabre‚ ( Baldwin‚ 2002). However‚ the delivery of services from the brick and mortar agencies are much more personalized‚ because the agents and customers are able to interact with each
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COMMERCE the exchange or buying and selling of commodities; the exchange of merchandise‚ on a large scale‚ between different places or communities; extended trade or traffic. ELECTRONIC COMMERCE - Electronic commerce (e-commerce) or electronic business (e-business) is a general term for any type of business‚ or commercial transaction that involves the transfer of information across the Internet. This covers a range of different types of business from consumer-based retail sites‚ like Amazon
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E-Commerce Adoption in Developing Countries: an Indonesian Study Sherah Kurnia Department of Information Systems The University of Melbourne 111 Barry St‚ Carlton‚ VIC 3010‚ Australia Ph: 61-3-8344 1534 Email: sherahk@unimelb.edu.au Abstract ELECTRONIC COMMERCE (EC) HAS THE POTENTIAL TO IMPROVE EFFICIENCY AND PRODUCTIVITY IN MANY AREAS AND‚ THEREFORE‚ HAS RECEIVED SIGNIFICANT ATTENTION IN MANY COUNTRIES. HOWEVER‚ THERE HAS BEEN SOME DOUBT ABOUT THE RELEVANCE OF E-COMMERCE
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question # 1 briefly describes the technologies that are leading businesses into the third wave of electronic commerce. The technologies that are leading the business in the third wave of e-commerce are smart phone (mobile commerce)‚ tablet computers‚ radio frequency identification (RFI) devices and smart card and the social commerce. Today’s mobile phones are not limited to sending and receiving e-mails. Smart phone has software (apps) that can do many activities and transactions over the internet.
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Introduction Electronic Commerce or E-commerce is growing extensively on Internet. Although the term of "E-commerce" might sound bizarre‚ in reality it has been familiar activity: buy books online. Whereas some of people take these simple activities every day‚ most of them may not be familiar on how SMEs have applied E-commerce into their business strategies to guarantee their survival in new global marketplace [33]. There are comprehensive literatures in focussing on SMEs and E-commerce [39‚ 46‚ 47‚ 48
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2 2. Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role of social
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CHAPTER Introduction to e-commerce 1 LEARNING OBJECTIVES ● ● ● ● ● ● To understand the complexity of e-commerce and its many facets. To explore how e-business and e-commerce fit together. To identify the impact of e-commerce. To recognise the benefits and limitations of e-commerce. To use classification frameworks for analysing e-commerce. To identify the main barriers to the growth and development of e-commerce in organisations. WHAT IS ELECTRONIC COMMERCE? Even today‚ some considerable
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