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Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples
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TOM’s 1.2(in million) Integrated:50 Acc. * 100 = 5‚000 Clustered:500 Acc. * 20 = 10‚000 SMB:5‚000 Acc. * 5 = 25‚000 TOTAL Revenue = $ 40‚000 B) Sales Budget Integrated: 4% x 5‚000 = 200 Clustered: 3% x 10‚000 = 300 SMB: 2 % x 25‚000 = 500 How many Salespersons ?: Integrated: 50 Accounts x 1/ 1Acc. = 50 Managers Clustered: 500 Accounts x 1/ 5 Acc. = 100 Managers SMB: 5‚000 Accounts x 1/ 20 Acc. = 250 Managers TOTAL = 50 + 100 + 250 = 400 Managers reporting Tom’s organization is customer
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IMPACT OF GFC ON AUSTRALIAN DOLLAR As United States of America and other European countries faced recession there were few developing Asian countries such as China and India which were least affected. China and India recorded 9.7 and 10% GDP growth respectively from 2006. Australia has abundant natural resources such as Iron ore‚ coal‚ Uranium etc. As these two hugely populated large economies which also consume huge resources was the main factor which helped Australia in surviving GFC (IMF 2009)
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Sales Person Interview [pic] Name: Supreet Kaur (821-396-355) Interviewee: Balaji .G [pic] I interviewed one of my friends Balaji.G who is working in DHL as Assistant Manager. He is having 7 years experience in logistics Industry. Basically his job is to Sell Ocean and Airfreight to Small and Medium Enterprises. I took his Interview on phone as he is working in Chennai‚
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Q1: Describe Dollar General’s business strategy. What has the company been so successful? A1: Dollar General’s main business strategy is to focus on being the leading distributors of consumable basics‚ with 30% of the merchandise at $1.00 or less. Dollar General believes in maintaining an assortment of consumable merchandise and making shopping for everyday items hassle free and simplistic. Deriving most of their customer basis from Low‚ Middle and fixed income earners. With under-serviced
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Sales Interaction Assignment BU 485 A. Examining the selling interaction The first thing I decide to do once I read the assignment outline was going through the chapter 5 of the Sales Management book from William L. Cron and Thomas E. DeCarlo “customer Interaction Management”. This lecture provides me theory enough to start analyzing the most recent sales
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Sales Management Example Next month you are going to be hired to the position of sales director (CSO) at IT Company. At the moment you work in telecommunications. Your new company is offering professional solutions for computer and networking systems‚ business solutions‚ support and consultancy. You are in B2B environment. Your clients are from Telecommunications‚ Finance‚ Manufacturing‚ Energy suppliers and Retail. You have 50 people in sales throughout the Adriatic region. How are you going to
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A sale is the act of selling a product or service in return for money or other compensation.[1] It is an act of completion of a commercial activity. The seller or salesperson – the provider of the goods or services – completes a sale in response to an acquisition or to an appropriation[citation needed]or to a request. There follows the passing of title (property or ownership) in the item‚ and the application and due settlement of a price‚ the obligation for which arises due to the seller’s requirement
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Personal Selling x 1.4.1 Professional Sales People x 1.4.2 Support Sales People x Task Two xi 2.1 Sales Process for Personal Selling xi 2.1.1 Prospecting xi 2.1.2 Pre approach and planning xii 2.1.3 Approaching the client xii 2.1.4 Indentifying Client Needs xiii 2.1.5 Presenting the Product xiii 2.1.6 Handling Objections xiii 2.1.7 Gaining Commitment xiv 2.1.8 Follow-up and Keeping Promises xiv Task Three xv 3.1 Sales Strategies for La Vola Blanche xv 3.2
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