Marketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximately
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Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Executive Summary Paramount’s newest non-disposable razor‚ Clean Edge‚ has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean Edge’s improved design provides superior performance and hence the top management is extremely excited. They need to come up with a marketing strategy including product positioning‚ brand name & marketing
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Case Brief #1 : Clean Edge Razor October 29‚ 2013 1. Problem Statement: Paramount Health and Beauty Company having difficulty to choose position their new product (Clean Edge) in the market. 2. Situation Analysis: Company (Paramount Health and Beauty Company) Paramount is a respected brand in the industry since 1962 Paramount offered two lines of nondisposable razors and refill cartridges. The Paramount Pro for moderate segment and the Paramount Avail for a value offering Paramount is
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Proctor & Gamble 1. What is Proctor & Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G? Proctor and Gamble recently completed large restructuring‚ put new management in place‚ and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin
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occurring in the non-disposable razor category? The non-disposable razor category has experienced tremendous growth in recent years‚ boasting a steady 5% growth per year from 2007 to 2010. This growth can be attributed to introduction of new innovative products; 22 between 2008 and 2009. There is increased competition for shelf space‚ which was forcing distribution to shift outside traditional food and drug stores. In 2000‚ food stores sold over half of all razors‚ but by 2009 they represented
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Head: CRITIQUE: RAZORS VS. CLIPPERS A Critque on: “Razors versus Clippers: A randomized controlled trial” Taylor‚ T.‚ & Tanner‚ J. (2005). Risk management: razors versus clippers: a randomised controlled trial. British Journal of Perioperative Nursing‚ 15(12)‚ 518. Retrieved Monday‚ November 20‚ 2006 from the CINAHL Plus with Full Text database. The problem for the article is clearly stated in the introduction. The article sets out to determine whether razors or clippers cause
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Franny And Zooey & The Razor’s Edge Many novels use religion as the central object of their plot. Franny and Zooey‚ by J.D Salinger and The Razor’s Edge‚ by W. Somerset Maugham both display religion as having they key role in their novels. Religion is the main guide in Franny and Zooey and The Razor’s Edge for the search of meaning. During the search for meaning the two main characters Franny Glass and Larry Darrel‚ use religion as an escape from everyday life and from
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Running head: GILLETTE CASE ANALYSIS Gillette Case Analysis Daniel J. Tirado Fontbonne University Professor Ed Scholl BUS 571 Section 020 March 5‚ 2015 Executive Summary The Gillette Company has been presented with a potential business opportunity to expand its offering with a new razor. Market research indicates that the new product will be well received and that it will obtain 10% market penetration. An initial pro forma modeled net cash flows of $22‚710‚427 over four years including
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the Metric Division Case Study This case study analysis is intended to identify the major problems facing the Metric Division‚ and assess some potential solutions. The final recommendation utilizes the Action Research Model (ARM) (Cummings & Worley‚ 2001) to come up with viable‚ practical solutions. This study assumes that the reader has read and is familiar with the Metric Division Case Study. Problem Identification There are three major problems afflicting the Metric Division. The following
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The Metric Division Case Midterm Case I. Diagnosis After having carefully read the Metric Division Case‚ and having well in mind the Open Systems Model exposed by Cummings and Worley in The Essentials of Organization Development and Change‚ I think that as an OD professional I would choose to examine this case at the Group Level. Throughout the text‚ it seems pretty clear that the division and the staff encounter some problems that are typically related to the design component of the
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