Summary of the Case: Alpen bank needs to launch credit card in Romania which is a matter driven by market dynamics‚ customer demographics‚ usage behavior and changing macroeconomic conditions. Formulation of an effective marketing strategy is inevitable for the introduction of the credit card in such an environment. 1. How should Alpen position its card‚ if it intends to launch it? Positioning is identifying a set of possible competitive advantages to build a position in the minds of the consumers
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Key Issues Even though there is no guarantee for a desired 5 million Euro annual profit‚ Carle and the upper management have to make a final decision on the credit card launch in Romania. The issues Alpen bank has to address are: * Positioning – What is the target market; most affluent current customers and/or the growing middle class customers. Once the target market is determined Alpen has to determine what the best way of customer acquisition is: should they go for all entries presented
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Break-Even Point Author(s): Satya Prakash Singh and Jayant V. Deshpande Source: Economic and Political Weekly‚ Vol. 17‚ No. 48 (Nov. 27‚ 1982)‚ pp. M123+M125+M127M128 Published by: Economic and Political Weekly Stable URL: http://www.jstor.org/stable/4371597 . Accessed: 01/04/2014 04:34 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that
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Contribution Margin and Break Even Point by ACC 202 Trident University July 22‚ 2011 Contribution Margin and Break Even Point I’m going to discuss Contribution margin and what it is and how it relates to companies and profits. Contribution margin is the amount remaining from sales revenue after variable expenses have been deducted. It is the amount available to cover fixed expenses such as lease agreements and then to provide profits for the period. Contribution margin is first
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Training guide to break even analysis. What is breakeven analysis? Break even analysis is a calculation to show at what point you are making no profit or loss‚ so it is when a businesses total revenue covers total costs so it is to show how much output you will have to produce to cover your total costs‚ within a business. Break even is usually shown in the form of a graph. To work out the break even point of a business you need 3 important components which are: 1. Fixed costs‚ which are not
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Alpen Bank: Launching the Credit Card in Romania Case Study Solution By Liqi Zhou Nov. 5th‚ 2014 To: Gregory Carle From: Liqi Zhou Re: Alpen Bank’s decision of launching credit cards in Romania Date: Nov. 5th‚ 2014 Purpose: The Romania market has huge and increasing profit for credit cards‚ so Alpen Bank should enter it ASAP. Preview: Alpen Bank should launch the credit card now to both middle-class and affluent segments of the market using all possible consumer acquisition methods to capture
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11/6/12 Case Analy sis f or Alpen Bank Case Analysis: Alpen Bank The main issue that Alpen bank is facing is whether or not they should launch the credit card business in the Romania market and which group of target audience they should select while applying the launching strategy. Moreover‚ specifically to Carle‚ he needs to come up with a program from which‚ Alpen bank can generate at least €5 million in profit within 2 years. Moreover‚ clarified positioning strategy and customer segmentation
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Case Analysis Alpen Bank: Launching the Credit Card in Romania Case Overview: In this case Alpen bank’s country manager Carle has to make a crucial decision whether or not they should go for the credit card business in Romania. The bank has to come up with a solid market strategy that can generate at least €5 million in profit within 2 years. Before bringing this business to the market the Bank has to analyze whether an opportunity
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a) What is Break Even point? Break even point is the point at which income and expenses of are totally equal. So the business has not made any profit or any loss at this point. But when it comes to the total value of expenses is higher than total profit‚ the organization will suffer losses. Losses will result the opposite effect of profits. An organization that suffer losses may be forced to decrease their operational output. The reduction may consist of reducing their employees‚ shutting down their
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Break even analysis is an important part in production management and decision making. In this assignment‚ the key elements of the break-even analysis will be discussed. The key elements of break-even analysis are fixed cost‚ variable cost‚ total revenue‚ break-even point and margin of safety. Although break-even analysis is very useful‚ it has disadvantages. Break-even analysis is based on the production cost of the company which includes the fixed cost and variable cost. Then the total cost of
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