The rental car industries as well as other industries within the travel market are challenged with developing a pricing strategy that will maximize profits for the firm. In our analysis of three firms‚ Hertz‚ Avis and Budget‚ our team used qualitative and quantitative methods to develop an understanding of their pricing strategies. We wanted to determine which company has the best overall pricing strategy. Furthermore‚ these methods helped us develop recommendations involving segmentation and brand
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Company Description: Enterprise Rent a car is a multibillion dollar industry leader in the car rental business. The company was founded in 1957 and generates annual revenue of 10.1 billion with over 900‚000 cars in its fleet and with the help of 66‚000 employees. The company was build on the idea that the biggest ideas are the simplest and should be customer focused. “Take care of your customers and your employees first and growth and profits will follow” (Jack Taylor‚ founder of Enterprise)1
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2007‚ the rent a car industry has been booming since the financial crisis had hit the world. Peoples’ buying power drastically went down as they could not afford to pay the huge sum of money to car dealers. After 2007‚ banks refused to give loans to the general public as they were in no position to. In the Middle East owning a car has become more of a necessity than just a luxury as people cannot do their house hold jobs without it‚ and even small businesses cannot operate without a car. However‚ the
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Calculating the break-even point To avoid making a loss every business must at least break-even by achieving a level of sales that covers its total costs. But what level of sales is necessary to break-even? To explore the concept of break-even‚ we need to define some basic terms: Fixed costs: Costs that do not vary with output or sales e.g. managers salaries‚ rent and rates on business premises. Variable costs: Costs that vary with the quantity produced or sold e.g. costs of materials
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prefer to use? b) Break-Even Analysis – Systems of Equations Application Problem Suppose a company produces and sells pizzas as its product. Its revenue is the money generates by selling x number of pizzas. Its cost is the cost of producing x number of pizzas. Revenue Function: R(x) = selling price per pizza(x) Cost Function: C(x) = fixed cost + cost per unit produced(x) The point of intersection on a graph of each function is called the break-even point. We can also find the break-even point using the
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and break up the monopoly of the 747‚ but it didn’t have a product to compete with Boeing’s 747. Compared to the 747‚ the A3XX provides more advantageous features which would attract passengers especially on the longer routes‚ such as more space per seat‚ four-engine plane‚ etc. The combination of increased capacity and reduced costs would provide superior economics. Airbus felt confident that capacity increases would eventually prevail. As we stated above‚ Airbus’s objectives are to break up the
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introduce a clean future‚ a way to let all drivers experience operating an alternative fuel vehicle with little cost or risk. The Rental Car Industry: Proposed Solution The rental car industry fulfills a huge need for society. When traveling long distances‚ moving your home‚ or when you need a vehicle after your own was damaged in an accident‚ rental car companies provide a solution. One additional service can be provided by this industry‚ that can and will make a difference for our future.
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Henry Clements Car Rental Agency Case Study Embry-Riddle Aeronautical University Henry Clements Car Rental Agency Case Study The purpose of this case study is to determine‚ utilizing quantitative methods‚ the recommendations that should be made to Henry Clements in regards to forecasting to help improve his business’ performance. Table 1 3 Month Data Week 1 2 3 4 5 6 7 8 9 10 11 12 Demand 126 200 243 167 132 211 243 1667 131 208 251 171 Table 2 Standard Cost
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Rental Car Agreements and Feasibility Study Fort Lauderdale-Hollywood International Airport 1999 through mid-2001‚ Leigh Fisher Associates assisted the Broward County Aviation Department (BCAD) in planning a new consolidated rental car facility at Fort LauderdaleHollywood International Airport and negotiating agreements with the rental car companies for periods before and after the new facility is built. Leigh Fisher Associates also prepared a feasibility study for bonds sold in June 2001 to finance
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Dallas Discount Rental Cars for Texas-Size Fun Everything’s bigger in Texas‚ so you need a car to get from Dallas-Fort Worth International Airport to your hotel and hundreds of popular attractions‚ such as the admission-free Dallas Museum of Art and the real-world setting of iconic Southfork Ranch‚ home of two "Dallas" television series. Our Payless car rental location at 38th Street gets you to your hotel and on the road quickly so that you can tour the Dallas World Aquarium‚ Dallas Zoo and Six
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