BreadTalk Group Ltd. 1.0 Introduction 1.1 Background information on the industry The F&B industries play an important role in Singapore’s economy. Being a multinational country‚ the F&B industries have been influenced by culture from different nationalities and countries. Singapore has been ranked as one of the three major eating capitals in the Asia Pacific region and the other two countries are Hong Kong and Australia. Singaporeans’ extremely large appetite for eating out has rose the incredible
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SWOT analysis on Breadtalk Strengths Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly‚ Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events. As part of Breadtalk’s unique concept‚ the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The
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1.1 The Company BreadTalk Group Limited started as a bakery in 2000 by Dr. George Quek and his wife‚ Katherine Tan. (CIMB‚ 2009) Today‚ BreadTalk is a listed‚ well-established food and beverage (F&B) company‚ who has expanded its business to 15 different countries such as China‚ Indonesia and the Middle East. BreadTalk’s business has 4 segments: 1) Bakery; 2) Food Atrium; 3) Restaurant; and 4) Franchise. (CIMB‚ 2009) Owing to BreadTalk’s emphasise on innovation‚ BreadTalk is able to grow
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5.0 Recommendations The strategies that can enable BreadTalk to achieve the competitive advantage which is sustainable and be in a position to achieve their mission and objectives include business level strategy‚ generic competitive strategy‚ growth strategies‚ differentiation strategy and corporate level strategy. The company needs to be mindful of the ability it has before implementing the strategy during the stage of strategy formulation. The business level strategy is where the company is able
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In this report I will be analysing and comparing the marketing techniques used by ASDA and Cancer Research UK taking into account the similarities and differences between them and how they contribute to the company’s success. Igor Ansoff developed a description of the strategies available for growing in a business in 1957. He have identified for categories for the growth of the business these are Market Penetration‚ Market Development‚ Product development and Diversification. Ansoff used these
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Strategic analysis and planning for Nokia in Finland Name: Ding Zhaofeng UOB Number: 10036495 Batch Number: BMMD2 1011A Module: Applied Strategic Management Lecturer: Mr. G.V. Nathan Submission Date: 06-Mar-2012 CONTENT PAGE Acknowledgement……………………………………………...…………………3 Outline..............................................................................................................4 Executive Summary………………………………………………………
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analysis(Macro Analysis) & Eating habits * Marketing Mix - 4Ps with competitor analyzes Place Product Promotion Price * Implementation‚ Evaluation and Control * Conclusion Reference List * Executive summary In this assignment The focus would be on why I would suggest BreadTalk to have its presence in Japan along with supporting sources and references broken down into introduction‚ market trend‚ environment analysis‚ marketing mix with 4ps and competitors analysis‚ implementation
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| | |fashion industry. | | | |Similarity: This marketing strategy makes firms have diversity large product which easy to meet need of customers‚ attract them buy goods. It reduces risks in | | | |business by dividing it into many different part. Both company successed
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BREADTALK LIMITED 1.0 Introduction Founded in July 2000‚ Breadtalk Ltd started off as a bakery that is based in Singapore and was listed in the Singapore Stock Exchange three years later in 2003. Breadtalk Ltd aims to endeavor for modernism and creating idiosyncratic flavors to the civic and a dream of being a global brand name. With these goals at hand‚ Breadtalk Ltd began to initiate a new food tradition that allows it to have a unique aggressive advantage‚ which has led to the growth of the
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CAPITALISATION BOARD SECTOR Buy S$0.425/ S$0.57 S$99.8 Catalist Consumer -F&B BreadTalk Group Limited A stable staple BREAD SP Michelle Tan‚ (65) 6210-8671 – michelle.tan@cimb.com BreadTalk was incorporated in Singapore on 6 Mar 03 as an investment holding company. It was listed on the SGX Catalist Board in 2003 and operates bakery outlets‚ food courts and restaurants. Spreading wings far and wide. BreadTalk has come a long way. To date‚ it has 246 bakery outlets‚ 31 food courts and eight
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