1. Introduction 2.1 Background of the Company BreadTalk Group was founded in Singapore in April 2000 and listed on the SGX in 2003. It is founded by George Quek (Chairman) and his wife‚ Katherine Lee (Deputy Chairman)‚ when he saw an opportunity for starting a bakery selling freshly baked breads and buns that are visually creative and attractive. 2.2 Mission and Vision Their vision is to establish BreadTalk to be an international trend-setting lifestyle brand. And the mission
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Where Creativity Is a Bread and Butter Issue BREADTALK GROUP Breadtalk first made waves when they entered the bakeries market all over Singapore in the year 2000‚ bring in a totally new concept of bakeries business into Singapore. 1. From a classic rags to riches tale Born in 1957‚ MR. George Quek was a son of a humble vegetable farmer who later became a seaman and a housewife mother. Together with his 3 brothers‚ they stayed in a rented wooden attap hut in Hougang. As a boy Mr. George
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------------------------------------------------- BreadTalk plans to double number of mainland outlets Wednesday‚ 26 September‚ 2012‚ 3:33am BreadTalk’s products are catching on throughout Asia. Singapore-listed bakery chain BreadTalk plans to double the number of mainland outlets in the next two years. Founder and chairman George Quek said the company would have 550 outlets across the mainland by 2014‚ compared with about 300 now. He admitted that a shortage of local talent and dearth of
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growth. 12 countries and territories with more than 300 bakery outlets (including franchises)‚ 33 foodcourts and 8 restaurants BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionised the culture of bread consumption with its visually appealing‚ aromatic and unique-tasting products. BreadTalk outlets feature a "see-through" kitchens‚ often located next to or within the retail outlet‚ separated from the main retail space
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BreadTalk Group Limited The BreadTalk Group Limited has rapidly globalized into 16 countries such as Singapore‚ China‚ Hong Kong‚ South Korea and the Middle East(http://www.breadtalk.com/ourbrand-bt.html Our Presence‚2012). It is well known for its bakery‚ restaurant and food atrium‚ and this compromises of BreadTalk‚ Toast Box‚ The Icing Room‚ Din Tai Fung‚ RamenPlay‚ Carl’s Jr China‚ and Food Republic. Being founded in 2000‚ the young company has achieved numerous awards which includes the Singapore
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Strategies and Initiatives The hallmark of BreadTalk is our spirit of innovation and this applies not just to our offerings but also our business approach. During the year‚ we introduced a new bakery model called BreadTalk Transit‚ positioned as a quick stop for customers on the go. By keeping some of the backend processes at the central kitchen‚ BreadTalk Transit outlets require only an average of 400 sq ft or about half the space of the usual BreadTalk outlet model. At the same time‚ its open baking
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Responsibility is also considered as a strategy to sustain positive company reputation and brand images. BreadTalk who owns businesses in China had practiced in Corporate Social Responsibility programme during one of the world’s most upsetting disasters – the Sichuan earthquake on 12th May 2008. To show their solidarity with the people of Sichuan and to play a part in relief efforts‚ BreadTalk created “Peace Panda”‚ Panda shaped bun with four different expressions symbolizing the terror of the 7.8
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society can be gained the contributions by these CSR programs. Breadtalk has performed a good example of Corporate Social Responsibility (CSR) and as a CRM strategy‚ it has indeed worked very well for its brand. What kind of rollover effect does it have? Firstly‚ media coverage. The earthquake is top of the mind concern for every single person on the street and everyone is interested in reading the latest about it. The fact that Breadtalk has led such an effort has built a top of the mind brand recall
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Master of Business Administration Module Title: Financial report The service dominant logic concept has emerged from the literature of strategic marketing‚ B2B marketing‚ relationship marketing and service marketing. Evaluate its usefulness to marketing practice. Student ID: 1228694 Submission date: 2nd June 2012 Word Count: 2403 words Table of Contents |Description
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George Quek‚ first conceptualized "BreadTalk" in April 2000 when he saw an opportunity for starting a bakery selling freshly baked breads and buns which are visually creative and attractive. Our signature ’Flosss’ bun sells at a rate of 1 every 10s worldwide. 100 million ’Flosss’ buns have since been sold. 2000 1st BreadTalk outlet opens at Bugis Junction‚ Singapore Launches its signature Flosss bun - spiralling long queues George Quek targets to open 10 BreadTalk outlets in 3 years 2001 Receives
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