Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service‚ shipping lines were forced to respond to
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Carnival Corporation & PLC: An Economic Analysis Bambi H. Walton Columbia College BUSI 510 Dr. Jeffrey Snider Executive Summary While over the years‚ Carnival has seen tremendous growth‚ in more recent years‚ profitability is decreasing and the fate of the cruise industry rests on the shoulders of Carnival and other cruise lines. In order to grasp this understanding fully‚ this report will look into Carnival’s background and what problems are plaguing not only this company‚ but also others
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analysis of Carnival Cruise Corporation Table of Contents Introduction SWOT Analysis 3 Strengths 3 Weaknesses 5 Opportunities 6 Threats 7 Mission Statement of Carnival Corporation 8 References 9 SWOT Analysis Strengths * Carnival is the largest and most successful international cruise line and currently has 81 vessels working worldwide. * From the beginning of the Corporation Carnival‚ revenues and passenger interests and participation has increased exceedingly. Carnival has not
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Carnival Cruise Line Customers – Variety of different lifestyles and budgets. Products or services – Vacations through cruise brands. Markets – World‚ not very specific. Technology – Missing. Concern for survival‚ growth‚ and profitability – By offering value Carnival will continue to survive and potentially see growth and profits. Philosophy – Missing. Self-concept – Outstanding value unrivaled on land or at sea. Concern for public image – Worlds
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Markets they cater: Carnival Cruise Lines is the largest cruise corporation in the world right now Their ships are spread around the world in the following nations; North America‚ UK‚ Germany‚ New Zealand‚ Australia‚ Spain and Brazil although a majority of their business comes from the North American Market. In its advertising Carnival specifically targets young and often first time cruisers. In doing so the carnival cruise line has been able to brand itself as a “fun” cruise catering to those looking
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viable option for growing mass market of budget minded international travelers. * Increasing discretionary incomes. Question 2: What specific steps have Carnival cruise Lines taken to benefit from global social changes? Answer: Carnival Cruise Lines offers cruises to every continent on the globe‚ including Antarctica. The specific steps that Carnival Cruise Lines have taken to benefit from global social changes are- * Geographically pertinent themes. * Cost per cruise which is low than others
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specific steps has Carnival Cruise Lines taken to benefit from global social changes? The cruise industry had undergone numbers of changes due to global social changes. Carnival Cruise Lines realized the facts and further offers cruises to every continent on the globe. Carnival at the right timing‚ marketed sea travel as the idea of “fun ship” vacation‚ which is a little less formal and luxurious than the traditional ocean liner. Having customer from all around the world brings Carnival the needs of
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Carnival Cruise Lines is the largest cruise company in North America and carries more than 60‚000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable‚ relaxed cruise. Furthermore‚ Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about
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INTRODUCTION Carnival has enjoyed an extended run as Big Kahuna of the cruise world. The assets of its parent company‚ Carnival Corporation‚ are enormous and growing: In addition to its own fleet of 20 ships‚ Carnival Corp. holds full ownership of Cunard‚ Seabourn‚ Costa‚ Windstar‚ and Holland America Line -- all told‚ more than 50% of the North American cruise industry. And‚ in April 2003‚ Carnival beat out Royal Caribbean to acquire P&O Princess‚ adding yet another major cruise brand to its cruise
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Case 1(b): Riding the Tide of Growth- Carnival Cruise Lines Carnival Corporation Headquarters: Florida‚ USA Revenue: $10.9 billion (2011) Attracts about 10 million guest annually The emergence and growth of the cruise industry were mainly contributed by the arrival of new jet technology in 1960s. The shipment was transferred to cargo planes. Taking the advantage of this global change‚ in 1972 Ted Arison founded Carnival Cruise Lines with the ´´fun concept´´ and has made it become the largest
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