1. Why did Dell decide to invest in Brazil? Dell decided to invest in Brazil because of its strategy to expand internationally. Dell had operations in many countries but did not have any manufacturing plants in Latin America‚ which was the fastest growing market for computers. Brazil was the ideal place for its manufacturing plant in Latin America because it presented a huge potential market for Dell since it was Latin America’s largest country with over 170 million people. Dell felt that
Premium Rio de Janeiro Brazil
Brazil Brazil is a country full of surprises and delights but also full of corruption and mystery. (João) In fact‚ it is not unusual to witness prostitution in Brazil’s larger cities. (Lonely Planet) When meeting a Brazilian‚ they seem "normal" to an American; such was the case when I met my partner‚ João. This paper will cover various cultural aspects of Brazil‚ my partner’s home country. There are many customs and courtesies one should understand to ideally communicate with a Brazilian
Premium Brazil United States Americas
Name: Soumya Prem Roll no: 20120119150 Uncertainty reduction theory - Charles Berger and Richard Calabrese This theory explains how communication is used to reduce the uncertainty among people when they meet each other for the first time. It is assumed that when strangers meet‚ their primary objective is to reduce uncertainty about the other person involved in the interaction. We always want to reduce the uncertainties about our surroundings and the people in it since being uncertain about
Premium Communication Uncertainty reduction theory
GlaxoSmithKline (GSK) is one of the largest and most profitable pharmaceutical companies in the world. This conglomerate is the product of multiple mergers of some of the leading companies in the industry. It was created in 2000 and at the time this case was written‚ had a market capitalization of $193.5 billion. The company’s most recent focus is on emerging markets‚ vaccines and consumer healthcare. When Sir Andrew Witty took over as CEO in 2008‚ he implemented a significant restructuring program
Premium Vaccine Pharmacology Pharmaceutical industry
Interpreting Causal Uncertainty with Individual’s Initial Interactions Many studies have been conducted to examine why people feel the way they do towards events or situations they perceive as not their stereotypical “norm” or feeling uncertain as to why someone did what they did. In a study by Gifford Weary and John A. Edwards (1994)‚ they define this uncertainty about one’s inability to comprehend or identify causal relationships or causal conditions in society as causal uncertainty (CU). Whether
Premium Causality Correlation does not imply causation Perception
Do you dislike uncertainty? Well‚ Spongebob understands. In a popular meme‚ it shows an overly cheery Spongebob with the caption: “when you first start talking to someone and you act all proper because you aren’t sure when you can start acting weird.” This relatable meme actually demonstrates the initial thought process people go through when meeting new people‚ directly correlating with the uncertainty reduction theory. This theory states that the main goal whenever you meet a stranger is to reduce
Premium Communication
Title: Strategy Under Uncertainty ‚ By: Courtney‚ Hugh‚ Kirkland‚ Jane‚ Viguerie‚ Patrick‚ Harvard Business Review‚ 00178012‚ Nov/Dec97‚ Vol. 75‚ Issue 6 Database: Business Source Premier Strategy Under Uncertainty Contents Four Levels of Uncertainty Tailoring Strategic Analysis to the Four Levels of Uncertainty Postures and Moves WHAT MAKES FOR A GOOD STRATEGY in highly uncertain business environments? Some executives seek to shape the future with high-stakes bets. Eastman Kodak
Premium Strategic management
teaching note. Two PowerPoint presentations (in PDF format) ’504-009-9A’ and ’504-009-9B’ are available to accompany the teaching note. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil : The North East and the South East . Major differences exist between these two regions in terms of wealth‚ culture and needs that influence the performances and sales of Unilever detergent brands available in the Brazilian market. We will explain
Premium Marketing Coffee Coca-Cola
manufacturing business unit in Brazil where there are many differences from the Swedish culture. The famous analytic models from Hofstede (1980) and Trompenaars (1993) are applied to identify the key distinct dimensions of the two national cultures in terms of their management implications. Cultural Analysis The most influential factors chosen from Hofstede’s model are PD and UA‚ with the largest gap in scores and significant differences from table 1. Table 1 Different Scores of Brazil and Sweden in the national
Premium Geert Hofstede Cross-cultural communication
Uncertainty Is the Only Certainty Samuel Beckett is known to be among the most influential writers of the twentieth century. Beckett’s comedic and tragic outlook on human nature was represented in his works’‚ and for that‚ he has given his readers reason to call them masterpieces. Waiting For Godot is one of his most well-known plays‚ famous for its odd humor and cryptic plot. Literary uncertainty was first brought to the stage with Waiting for Godot‚ and this element made
Premium Waiting for Godot Lucky Samuel Beckett