BM 0180 International Business Country Risk and Attractiveness Analysis on Brazil Group members: Lim Yan Han Joanne (123351F) Wong Ying Tiffany (125544C) Chee Mei Ting (123572H) Tan Lynn (121855A) Warren Nur Syafiqah Binte Moksin (122744H) Tutorial group: BM1222- HB Submitted To: Ms Cheong Yin Ye Presented on: 28 May 2013 Table of Contents Responsibilities Table 2 Brief background of selected country 3 Political 3 Economic 5 Socio-Cultural Factors 7 Technology 8
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Opportunities in Brazil and Latin America Facts: Brazil has the 6th biggest economy in the world in terms of Gross Domestic Product (GDP) derived from purchasing power parity (PPP) calculations. The Brazilian company Embraer is the world’s third biggest aircraft-producer and exporter after Boeing and Airbus. It specialises in ’regional’ jets‚ which is to say medium-sized planes that seat up to 110 passengers. Brazil is the world’s largest exporter of sugar‚ coffee‚ orange juice‚ soya‚ beef
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large-scale ‘managerial enterprise’ as put forward by the famous business historian Alfred Chandler has not been followed completely by all of the world’s leading economies. This essay will therefore be structured as follows: first I will briefly explain Chandler’s theory of the large-scale managerial enterprise‚ putting it into context of time and place and pointing out the major flaws of his theory. Then‚ I will attempt to justify my opinion by using the Japanese enterprise system‚ paying attention
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essay‚ I will focus on two nations where slavery played an enormous role in the development of that country. First‚ The United States‚ where in 1860 in South Carolina over 50 percent of the population were slaves. Next‚ Brazil‚ the nation where about one third of all salves from Africa were brought. In this essay I will compare slavery in The United States to slavery in Brazil‚ I will dissect the similarities and differences while focusing on why and how the slaves came‚ the demographic and religious
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Slavery and the Labor Market in Brazil Brazil’s contemporary economic‚ social‚ and political structures strongly reflect the colonial institutions implemented in the region during the Portuguese occupation. In particular‚ the colonial influence has had a long-lasting effect on the labor market and economic development. Today‚ Brazil’s society suffers from large disparities in income‚ education‚ and social opportunities. The origin of the economic issues in Brazil dates back to the colonial period
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1. Why did Dell decide to invest in Brazil? Dell decided to invest in Brazil because of its strategy to expand internationally. Dell had operations in many countries but did not have any manufacturing plants in Latin America‚ which was the fastest growing market for computers. Brazil was the ideal place for its manufacturing plant in Latin America because it presented a huge potential market for Dell since it was Latin America’s largest country with over 170 million people. Dell felt that
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behaviors in relation to their environment" (1). By going through the five dimensions of the cultural context of Brazil‚ a lot is revealed about the interesting culture‚ and gives a better understanding of how Brazilians live. The first dimension in the cultural context is whether the culture is individualistic or collectivistic. Most Latin countries are collectivistic‚ but Brazil has a slightly higher individualistic rank compared to them. "Despite regional and social class variations‚ the
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Davenport’s article “Putting the Enterprise into the Enterprise System” discusses the pros and cons of Enterprise Systems. These systems gather data—manufacturing‚ sales‚ logistics‚ financial‚ etc.‚ and then pull this data into a central warehouse that helps companies make informed business decisions. However‚ the Article’s main theme is‚ that while these can be powerful tools for an organization‚ the adoption of a cookie cutter solution may be counterproductive. The part that most interested me
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The goal of Unilever Brazil is to target the low income consumers‚ in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually
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Unilever in Brazil(1997-2007) Marketing Strategies for Low-Income Consumers Consumer Behavior Solomon(2009) defines consumer behavior as “Consumer behavior is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires”(p.148). While speaking about the consumer behavior in Brazil it is important to show the demographics based on many factors like literacy‚ population‚ lifestyle in Northeast and
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