Whirlpool case 1. Describe Whirpool’s global marketing strategy. At its early beginning‚ Whirlpool was a normal company in U.S; it started selling white good like refrigerators‚ stoves‚ washing machines‚ and microwave ovens. Its sells were $18 billion a year and growing 2 or 3 percent annually. Whirlpool is one of the market leaders of electro domestics‚ nowadays‚ not only in the United States but also worldwide. This is because Whirlpool sells 3 different lines of products that differ on prices
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Whirlpool Legal Responsibility The legal responsibility component of the Corporate Social Responsibility (CSR) definition is an expected responsibility. Whirlpool is expected to obey laws and regulations that affect their stakeholders: employees‚ consumers‚ owners‚ community‚ and others. The official company statement in regards to the basic code of conduct is “There is no right way to do a wrong thing.” (Whirlpool Corporation‚ 2006) To begin with‚ Whirlpool has an established and published Code
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Whirlpool History Whirlpool is a company that has been around for 100 years. They are best known for their household appliances including washer/dryer and dishwashers. Corporations such as Whirlpool would not be able to make it without being able to analyze positive and negative aspects that help them either penetrate a market or continue in a current market. The aspects analyzed would be items out of there control. At the basic level‚ these items would include opportunities and threats.
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A07-00-0013 Whirlpool Corporation’s Global Strategy We want to be able to take the best capabilities we have and leverage them in all our companies worldwide. David Whitman‚ Whirlpool CEO‚ 1994 Quoted in the Harvard Business Review In 1989‚ Whirlpool Corporation (Whirlpool) embarked on an ambitious global expansion with the objective of becoming the world market leader in home appliances. Beginning with the purchase of a majority stake in an appliance company owned by Philips‚ the Dutch
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washers‚ Whirlpool Corporation has become the world’s leading producer of major household appliances. Its main products include home laundry equipment‚ dishwashers‚ refrigerators‚ freezers‚ ovens‚ ranges‚ room air conditioners‚ and mixers and other small household appliances. The company’s appliances are sold in more than 170 countries worldwide under such brand names as Whirlpool‚ KitchenAid‚ Roper‚ Estate‚ Bauknecht‚ Ignis‚ Laden‚ Polar‚ Brastemp‚ Consul‚ and Eslabon de Lujo. Whirlpool launched
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RANBAXY LABORATORIES LTD RESEARCH EQUITY RESEARCH July 10‚ 2008 RESULTS REVIEW Share Data Market Cap Price BSE Sensex Reuters Bloomberg Avg. Volume (52 Week) 52-Week High/Low Shares Outstanding Valuation Ratios (Consolidated) Year to 31 December 2008E EPS (Rs.) 14.7 EPS Growth (%) 27.8% PER (x) 36.6x EV/ Sales (x) 3.2x 19.2x EV/ EBITDA (x) Shareholding Pattern (%) Promoters FIIs Institutions Public & Others Relative Performance 700 600 500 400 300 200 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07
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Whirlpool Europe Analysis The Whirlpool Europe case provides an opportunity to look at different ways to evaluate a major IT investment the company is considering. To undertake this analysis we have to make a few assumptions because the case does not have all the details needed to estimate benefits and investment cost. However‚ if you were in a company faced with this situation‚ these numbers would be available. The spreadsheet for Whirlpool contains two worksheets. Worksheet 1 is a net
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Whirlpool Company Introduction: Whirlpool centers its consideration on a few key regions‚ including‚ Nonstop Quality Change‚ Overhaul of Business Courses of action‚ Inventory network Administration‚ Enhanced Client Introduction‚ and Globalization of Business Operations. Whirlpool is the business pioneer in the assembling and advertising of home machines. Whirlpool is a worldwide organization and markets Whirlpool‚ Maytag‚ Kitchen Support‚ Jenn-Air‚ Amana‚ Brastemp‚ Bauknecht‚ Delegate and other significant
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| Research Helps Whirlpool Keep Cool At Home | Act Local In Emerging Markets | | | | Table of Contents Introduction 3 Global Marketing Strategy 3 Why People Buy Appliances 4 The Role of Market Research 5 Key Lessons Learned 6 Summary 7 Introduction Whirlpool Corporation got its start back in November 1911 with founders Louis and Emory Upton. It was originally called the Upton Machine Company before going through a couple of name changes. The first was the change to Nineteen Hundred
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About Whirlpool Corporation: 1989: Whirlpool entered European Markey by buying a 53% stake in the appliance division of Dutch based Philips Electronic for $ 470 million .Formed a joint venture firm named Whirlpool International BV (WIBV). 1990: Added the whirlpool brand name to the Philips product line. 1991: whirlpool bought the rest of the Philips stake (47%) for $ 600 million to become the sole owner of Whirlpool International BV. 1991-1999: WIBV developed three pan European brands
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