INTRODUCTION As the traditional target market which is high school students is projected to decrease over the next ten years‚ we at regional state university need to come with a new idea of our target market. Other potential market segmentation can be considered by using these few methods that elaborated below. 1. MARKET SEGMENTATION Market segmentation provides businesses with the possibility of customizing a unique set of elements known as the 4P’s (product‚ price‚ place‚ and promotion) for specific
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MARKET SEGMENTATION A market is made up of people with one or more characteristics that make them to demand homogeneous product or service based on qualities of those products such as price or function. People in the same segment have similar needs and quality and therefore possess similar products and are charged similar prices‚ but they are different from other segments. Segmentation variables can be * Gender * Price * Location * Religion * Income * Interests * Size
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ONLINE ASSIGNMENT 2. 1. Read Articles "Deep Change" and "Services revolution". It should help you with the task below. 2. Pick two companies competing in the same industry (e.g.‚ retail stores‚ auto companies‚ catalog sales‚ hospitals‚ banks‚ pharmaceutical companies‚ etc.) and compare their operating strategies (similarity and differences) along categories listed below. Feel free to use tabular format. Company A Company B Cost Quality: -top quality -consistency Time: -delivery speed -on
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Two girls walk into their local Café Coffee Day outlet. One goes to the counter and purchases two cappuccino coffees and some other pastries. The other sits at the table and opens her Sony Vaio Laptop. Within few seconds‚ she connects to the internet using Airtel’s data card. Once on the net‚ the girl “Google’s” name of the band that played the soundtrack of the English movie she saw yesterday. The number of websites comes up with advertisements. One of the advertisements was for the soundtracks
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Principles of Marketing Study Guide Mid-term Exam Fall 2012 Chapter 1 1. What is Marketing? a. The activity‚ set of institutions‚ and processes for creating‚ capturing‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. It requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on society in general. 2. Marketing requires Product‚ Price‚ Place and Promotions decisions
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Legal issues in outsourcing INTRODUCTION The last two decades have witnessed a significant trend towards ever-increasing outsourcing by firms in most developed economies. This trend reverses an earlier pattern in the evolution and growth of large industrial firms towards greater level of vertical integration that prevailed during most of the previous 100 years. What does Outsourcing mean? * It involves “takeover” and “transfer” of non-core function or entire business unit of an organisation
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Semester 1 Revision The list below will assist you to check your understanding of the main concepts studied in Semester One. Work carefully through the list below and make sure that you can do what the statement says. This is not a course summary. It is a checklist for you to use to identify areas where you need extra work and a guide for your study. Macroscopic properties of matter I can | | | Classification
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Weaknesses‚ Opportunities‚ Threats Situation Analysis (5Cs): competitors‚ climate (environment)‚ collaborators‚ customers‚ company Customer: DMU‚ DMP‚ Value Driver‚ Segment‚ Acquisition & retention‚ size growth potential Marketing Strategy (STP): Segmentation‚ Targeting‚ Positioning Marketing Mix (4Ps): Product‚ Price‚ Place‚ Promotion‚ Evaluation of Alternatives Implementation & Monitoring: implement decision‚ monitor & control‚ adapt & renew Profit = [Mkt. demand x mkt. Share
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between these options depending on circumstances. The table or flow chart should be submitted as part of your document. You may not submit a separate file. Twisted Pair Cable Media Type Coaxial Cable Wireless Fiber Optics UTP STP Maximum Segment Length (Thicknet) 500 m (Thinnet) 185 m 802.11a=60ft 802.11b=92m 802.llg=300ft 802.11n=900ft plus (single mode) 10 km and Farther (multimode) 2 km and farther 100 m 100 m Speed 10 Mbps to 100 Mbps Slower speeds compared
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FREQUENTLY ASKED QUESTIONS OFFER RELATED: I have already communicated my acceptance of the Offer of Employment over an email. Do I still have to bring the duly signed hard copy of the offer letter? Yes‚ as a token of acceptance of the Offer of Employment‚ it is mandatory for you to bring a signed copy of the same on the date of joining. I have not yet received the hardcopy of the offer letter. Whom do I contact in this regard? Normally‚ the hard copy of the offer letter is dispatched shortly
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