CONTENTS * EXECUTIVE SUMMARY * INTRODUCTION * HISTORY * ANALYSIS * 4 P’S CONCEPT * PEST ANALYSIS * STP ANALYSIS * LOOPHOLES * RECOMMENDATION * CONCLUSION EXECUTIVE SUMMARY This project report analyses the marketing mix‚ PEST analysis and STP analysis of Nokia. Nokia has adopted excellent techniques to influence a consumer‚ the prices of their phones are reasonable. Almost every shop dealing in mobiles sells Nokia
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consumer‚ detailed interviews with laptop users‚ results of the CLUES report and Project Compass. My recommendation is for Lopez to utilize each of these tools in varying quantities during different stages of his Segmentation‚ Targeting and Positioning (STP) strategy. The Shanghai report identified that China has developed huge income‚ education gaps and are seeking objects of higher status‚ technology and knowledge as differentiating points. Such status seeking trends imply that unlike in many other geographical
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Endotoxin h. Highly antigenic biological agent when associated with airborne particles such as dust i. Respiratory illness 4. Sources of LPS. j. High level of LPS – cotton mills‚ solid waste handling‚ swine and poultry houses‚ STPs‚ and home and office buildings 5. What are aerosols? Why is it threat to human health? -Particles suspended in air -Threat to human health k. Respiratory intake l. Deposition in nasal and bronchial airways 6. Types of particulate
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as well as the emerging PB brands and import snack sellers in the market and their competencies‚ we expect to find a strategy that will differentiate Orion’s products and allow favorable positioning. Based on the 3-C Analysis we will implement the STP strategy. Orion’s segmentation might be too broad to reach the customers with more buying potential. Among many groups of consumers we may narrow the customer spectrum or rearrange the segments into mothers‚ single working women‚ and athletes who are
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Marketing‚ Marketing Mix definitions Concept of Exchange Demographics vs. Psychographics Marketing Concept Marketing Management Philosophies Market Orientation Module 2: Marketing Environment Social Changes Competition Consumers Porter’s Five Forces STP Bases of Segmentation Targeting Strategies Positioning Perceptual Maps Repositioning Weber’s Law Strategic Market Plan Elements SWOT analysis BCG Matrix Market Strategy Focus Competitive Advantage Types Positional Strategies Strategic Opportunity Matrix
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STP: Breathe-EZ Segmentation: Many large cities in the United States experience high levels of air pollution year round‚ in additional to seasonal allergens in the spring. After the American Lung Association’s annual “state of the air report” was released in 2016‚ the U.S city with the worst air pollution was the Hanford-Visalia area of California’s central valley1. According to MRI‚ men and women are equally likely to purchase air purifiers for themselves or their families. Postgraduates are 46%
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Marketing Principles Innocent Smoothies: STP Segmentation‚ Targeting‚ Positioning Positioning According to Kotler and Keller (2006)‚ placing the product in a position where it is in demand‚ attractive and unique to the customer in relation to the products of its competitors is known as market positioning. Innocent has a reputable stance in the market‚ being known for its image of good will and helpfulness. From the company’s contributions to charity to the fun‚ lighthearted word choice of
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Outline 2 Introduction Mission statement Vision statement Nature of the product how does burger king achieve its two fold goal Branding STP Service style Product style Outline 3 Marketing department Marketing techniques Burger king’s environmental internal forces Burger king’s environmental external forces Burger king’s Marketing Mix BCG Matrix Conclusion Introduction 4 Mission statement 5 “We will prepare and sell quick service food to fulfill our guest’s
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contextual environment * To create an understanding on how consumers are selective in their information processing and decision making Course Structure: Session | Topic | Reading Material | 1 | Introduction to Consumer Behaviour‚ Overview of STP | Schiffman and Kanuk – Chap 1 | 2 | | Case on Kingfisher | 3 | Lifestyle and Psychographics segmentation | Schiffman and Kanuk – Chap 3 | 4 | Reading on Lifestyle segmentation – psychographics glitter and gold | Reading Material on VALS – Discussion
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From the start of this course‚ you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information‚ as well as information collected from Steps 1- 4 of the Interactive Marketing Plan‚ located in the course shell. Note: You may create and /or make all necessary assumptions needed for the completion of this
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