NEW-PRODUCT DEVELOPMENT IN TOURISM COMPANIES CASE STUDIES ON NATURE-BASED ACTIVITY OPERATORS Raija Komppula University of Joensuu Department of Economics Box 111 FIN-80101 JOENSUU Raija.Komppula@joensuu.fi ABSTRACT New product development in tourism companies has been a nearly ignored theme in tourism marketing literature. Research on product development has in major studies handled destinations‚ development of resorts or sites as a total tourist product. This paper will introduce two case
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Question 32. Define a new product and new product development process. Companies that excel at developing and managing new products reap big rewards. New products are the lifeblood of the company. A new product is a product: • That opens an entirely new market. • That adapts and replaces an existing product. • That significantly broadens the market for an existing product. • An old product introduced in a new market. • An old product packaged in a different
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|[pic] |Innovation & New Product Development | | |2 Credits | | | | | |BU.852.610.G1
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researchandmarkets.com/reports/602416/ Indian Oral Care Market: Low Penetration Offers Growth Opportunities Description: In India‚ oral care market offers huge potential as penetration and per capita consumption of oral care products is very low. However‚ rising per capita income and increasing awareness is driving demand of oral care products. Consumers have started switching to value-added toothpastes like gels‚ mouth washes‚ and teeth whitening products. In rural areas‚ consumers are switching from
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engineering‚ new product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation‚ product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle
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.................................................................................... 4 2.2 Kucsmarksi 6 types of screen .............................................................................................................. 5 3. Concept Development & Concept Testing ................................................................................................ 8 3.1 Methodology................................................................................................................
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Introduction Oral care in India has for a long time meant either toothpastes or toothpowder in the consumer’s mind. This is reflected in the figures pertaining to the industry as well – while the annual toothpastes and toothpowder market is together estimated at Rs 3363 crores‚ the mouthwash market is still lingering at a meagre Rs 74 crores. Even major international brands like Listerine‚ Reach and Colgate Total Plax have failed to gain ground in India. This failure has been attributed to a variety
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been arranged into four different categories‚ according to use‚ price‚ need etc. The four categories are Multimedia‚ Business‚ Lifestyle and Connect and each category contains several different phone models. Here for this exercise‚ I shall evaluate these different business units in relation to the 4Ps model of marketing. 1) In what way are the 4P issues different in Nokia ’s different mobile phone business units? The business units were created as a means of product segmentation. Each of these units
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ORAL CARE OBJECTIVES: I. Define the following 1.1 Oral care and oral Hygiene 1.2 Dentures 1.3 Mouth 1.4 Palates 1.5 Lips 1.6 Teeth 1.7 Tongue 1.8 Plaque 1.9 Gum 1.10 Enamel II. State the principles involved in oral care III. Give the importance of oral care IV. Identify the kinds of oral care V. Explain the guidelines in performing oral care VI. Describe the different common equipments used in Oral care VII. Demonstrate beginning skills in performing Oral Care 7.1 brushing
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NEW PRODUCT DEVELOPMENT PROPOSAL An assignment in Marketing Management Submitted to Prof. Semila Fernandes BY Avik Chattopadhyay 13020841 Jerin George 13020841078 Neha Venkateshan 13020841 Priyanka Manchanda 13020841097 Srushti Shah 13020841107 Suraj Garg 13020841116 SECTION B BATCH OF 2013-2015 TABLE OF CONTENTS 1. Introduction to the product and company mechanism
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