Marketing Intelligence & Planning Emerald Article: Managing strategic planning paradigms in China Hong Liu‚ Lars-Uno Roos Article information: To cite this document: Hong Liu‚ Lars-Uno Roos‚ (2006)‚"Managing strategic planning paradigms in China"‚ Marketing Intelligence & Planning‚ Vol. 24 Iss: 5 pp. 432 - 445 Permanent link to this document: http://dx.doi.org/10.1108/02634500610682845 Downloaded on: 18-12-2012 References: This document contains references to 35 other documents Citations:
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Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission‚ setting supporting objectives‚ designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
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Kudler Fine Foods: Strategic Planning Kudler Fine Foods (Kudler)‚ a gourmet shop‚ has recently decided to add organic produce to its product line up and implement a catering service. Actuating this business venture will affect Kudler ’s suppliers‚ employees‚ and consumers. The focus of this paper is to explore how changes in technology have created business opportunities for Kudler‚ identify the strategy that Kudler should pursue‚ explore some of the tactics the organization should implement
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Strategic Planning Contents INTRODUCTION The retail sector of food and general merchandise represents biggest industry in U.K. Tesco is among leading retailers in the world operating in the U.K. as well as overseas. Core market of U.K. Tesco advanced in growth over last few years. Future plans of company aims at increasing market share in U.K (Abraham‚ 2012). This report takes reader onto overall strategic view of Tesco and its future perspectives and goals. Detailed
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have written specifically on strategic marketing process; particularly their approach and personal philosophy vis-à-vis this concept. Within the various approaches‚ it looks at the respective purpose and structure. Then onwards provide an analytical perspective on the SWOT analysis which seemingly‚ marketing gurus and authors embrace in their strategic plan in today’s market environment. Review: Strategic Marketing Plan Doyle (2002) explains strategic marketing plan is concerned with adapting
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Strategic Planning MGT3880: Leadership for Organizations George Henson Strategic planning is a process of optimism by an organization. It anticipates the future of the organizational goals and strategically plans how the organization will achieve those goals. Strategic planning involves several steps in its process those steps are; (1) strategic thinking including external analysis‚ (2) internal analysis‚ (3) identifying key strategic issues‚ (4) developing
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DEPARTMENT OF BUSINESS MANAGEMENT STRATEGIC PLANNING (MNG301-A) Module Overview: Topics 1-7 2013 Semester 2 1 Open Rubric Contents 1. Administrative matters 2. Course overview per topic 3. Interactive exercises 4. Upcoming examination 5. Time out! 2 Administrative matters Lecturers: Mr. SK Bhoya Mrs. NV Moraka -Contact details: (012) 429-4220 or Busman@unisa.ac.za Assignments: Two Compulsory assignments due dates: 12 September 2013 and 03 October 2013
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1- Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. Strategic planning The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities . Defining a Market-Oriented Mission An organization exists to accomplish something‚ and this purpose should be
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2011 WINTER EXAMINATION Module Code: SP Programme(s): MBA/MSc Marketing Student ID: Module Title: Strategic Planning Seat Number: Exam Date: Exam Duration: 05 January 2011 3 hours No. of Pages (including cover sheet): 3 ALLOWABLE MATERIALS Open Book Examination Non-programmable calculator permitted INSTRUCTIONS TO CANDIDATES 1. Answer 3 questions out of 9 2. All questions carry equal marks. 3. This exam is worth 50% of the final marks for this module. You are required to
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1. Appraise the formal planning efforts at the Copley Company for the period 1981 to 1984. INTRODUCTION Copley Manufacturing Company was primarily a manufacturer of a wide line of cutting tools and related parts and supplies. Late in 1980‚ Mr. Sagan‚ director of corporate development and Mr. Albert‚ executive vice president agreed that regular formal planning should become part of management ’s way of life at Copley. EXECUTIVE SUMMARY In 1981‚ Copley Manufacturing Company had begun formal
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