PROJECT REPORT ON “EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY” Submitted in partial fulfilment of the requirement for the award of the degree of “BACHELOR OF BUSINESS ADMINISTRATION” 2008-11 Submitted To: Submitted By: Mrs. Astha Sharma and Sudhanshu Leekha Dr. Richa Gupta BBA (Gen.) 6th Sem. Faculty Guide 0501341708 IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Affiliated to Guru Gobind Singh Indraprastha University
Premium Brand Brand management Branding
successful marketers since these customers are far less likely to be enticed to switch to other brands compared to non-loyal customers. Branding done by conduct research‚ ascertain your strengths‚ set up a tough position and make your brand personal. Customers believe that they will get more value out of the branded item or service. To beef up on your branding tactics‚
Premium Brand Brand management Marketing
BSNL to revamp branding strategy {draw:rect} The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand. {draw:rect} Thomas K Thomas New Delhi‚ Sept. 27 After Vodafone Essar‚ it is now the turn of State-owned Bharat Sanchar Nigam Ltd to undertake a major revamp of its branding strategy. The telecom major has decided to bring seven of its brands for various telecom services under a uniform identity. The
Premium Brand management Branding Brand
The Branding Pyramid By Jeffrey A. Lupisella One of the many reasons why I love branding and working with our clients is that we get to know a lot of people in a lot of different industries. We spend a lot of time learning intimately about their products and services to help serve them well. And‚ we enjoy helping them understand what we do as a firm and‚ more importantly to them‚ how branding can serve their organizations. In general‚ we’re a pretty visual (no pun intended) bunch here at Vizual
Premium Brand Brand management Branding
Importance of branding Executive summary This essay deals with the importance of brand image and brand building for companies and how they can adapt their promotional mix‚ in order to obtain the desired results‚ related to their image. First of all‚ it is necessary to get to know the market environment. It is essential for one company that they know how the consumers act: what is their culture? What are their habits? Who are the competitors? Once they have a good impression of the market
Premium Brand Marketing Brand management
Informative Speech Yoga To introduce what yoga is‚ how it became so popular‚ and the health benefits it provides. Introduction 1. Attention Getter: 2. Common Ground: Yoga is very beneficial to individuals because it can help strengthen muscles‚ increase flexibility‚ and relieve stress and other health benefits. 3. To introduce what yoga is‚ how it became so popular‚ and the health benefits it provides. 4. Preview with signposts: first im going to talk about what yoga is. Next im
Premium Yoga Meditation Psychology
Raja Yoga‚ Jnana Yoga‚ Karma Yoga or Bhakti Yoga) and explain its approach to religious self-transformation in terms of the foundational principles of Hinduism—Brahman‚ Atman‚ Karma and Moksha. In Hinduism‚ there are four main ways to reach towards the divine reality‚ whether the ultimate goal is a better life‚ union with the divine‚ or a release from life. Each yoga puts on its followers a set of actions that help lead the practitioner towards their goal. The yogas are Jnana yoga‚ Bhakti
Premium Yoga Hinduism Moksha
projected a human touch from the charisma of Steve Jobs to the notion that its products are sold for a love of technology. Brands are more important than products. Products have limited life cycles‚ but brands‚ if managed well last forever. Most branding agencies bring their own brand development toolkit to the table of brand projects to help guide how a brand is to be developed. Yet in our experience‚ these brand tools often leave out one of the
Premium Brand Apple Inc. Logo
Many companies opt for Multi Brand Strategy in order to generate economies of scale by using the basic advantages of the strategy. But it cannot be denied that Multi Brand Strategy can fail due to poor management and due to adoption of unprofitable business models. Multi Brand Strategy refers to a marketing strategy under which two or more than two similar products of a firm are marketed under Different Brand names. In most of the cases‚ these products are competing ones and are marketed
Premium Brand Brand management Branding
As a yoga practitioner as well‚ he was open to the idea of introducing yoga as a benefit for employees. As a result‚ he referred me to the Human Resource director‚ who deals with the benefits directly. My company‚ its markets and its products. I belong to ensō yoga‚ a yoga studio at Downtown Montreal. ensō yoga is devoted to creating a sanctuary of strength and inspiration for the spirit‚ the soul‚ and the body in the heart of the city. It is an
Premium Yoga Employee benefit Meditation