USM INDIVIDUAL REPORT NAME: Aditi Srivastava UOB NO: 12031297 DATE: 12TH NOVEMBER 2013 LECTURER: Mr. GV Nathan A CRITICAL ANALYSIS ON LENOVO GROUP TLD’s PERSONAL COMPUTERS CONTENT INTRODUCTION………………………………………………… 2 INDUSTRIAL ANALYSIS (Five Forces Analysis)………………3 INTERNAL ANALYSIS…………………………………………...5 STRATEGY FORMULATION (Product Matrix)……………….8 CONCLUSION……………………………………………………..10 BIBLOGHRAPHY…………………………………………………11 APPENDIX: Originality Report……………………………………………. Financial Statement
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TEAM COMPOSITION & BRAND ALLOCATION FOR BRAND AUDIT REPORT (BAR) Name Eleonore Magnin Tanguy Le Fahler Rachna Karwasra Anastasia Craig Mahmut Özdericioğlu Selcuk Sayhan Mustafa Sahin Yermen Gorkem Cakirhan Mete Kemer Bengisu Gurbuz Ekin Nurcan Eris Burak Orhan Arifioglu Zeynep Sencelebi Elif Kara Kübra Kavuk Esra Özer Hazel Merve Aydın İdil Eda Çoker Laura Zane Yasmina Ben Amor Goksu Seref Ryota Idesako Juliette Waymel Malbosc Leo Team No 1 1 1 2 2 2 3 3 3 4
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4. eBay is positioned well to successfully compete with its top three competitors‚ Amazon‚ Google and Overstock. Table 1 provides a financial comparison of eBay with its top three competitors. eBay is a distant third from Google with a market capitalization of $64 billion but is first or second in key ratio comparisons (eBay Direct Competitor‚ 2012). Specifically‚ eBay is first or second in several key ratios such as Gross Margin‚ Operating Margin‚ Earnings Per Share and Price/Earnings. The Operating
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incorporating effective brand strategy‚ brand identity and brand consulting. In this regard‚ the author argues that conducting internal analysis on brands‚ customers‚ competitors and the industry plays a key role in determining achievement of the branding strategy. Similarly‚ the author argues that PR20/20 provides a planning framework that enhances brand identity and feasibility. As such‚ the author holds that search marketing boosts search engine ranking and generates traffic. Author’s viewpoint
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background – Everybody does individual research and submit findings at our next meeting. Date of meeting to be decided after we meet Amy on Monday. a. Research could include videos from previous advertising campaigns – 60s to date * Corporate Branding Analyses Week 2 * Consumer Buying Behaviour and Analyses. – Need Karen to help with factors influencing CBB by getting in touch with her friends (to be discussed at next meeting) * Start work on IMC Planning Process – Week 2 and 3.
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consuming Mountain Man Beer and felt that Mountain Man Brewing Company has retained the quality ever since its introduction. It has therefore‚ created a legacy as “West Virginia’s Beer” and a “Working man’s beer” and has not deviated from its core branding‚ maintaining itself as a single product company. Nevertheless‚ there are some mains problems to underline and analyse. How to stop the annual decline ? How to introduce a light beer without affecting the brand image and the sentiments of the
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Question: Is there a lucrative market for Tiger Beer in China? Research Process: 1. Define the research problem and establish research objectives. * Is there a lucrative market for Tiger Beer in China? * How successful a foreigner beer brand can be in China? 2. Determine the sources of information to fulfill the research objectives. * Based on expert analysis (YouTube video: China Beer Production - Bloomberg) * Internet findings 3. Consider the costs and benefits
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be purchased in department stores or from major beauty companies‚ the product is of similar quality to the more expensive options. Lux soap offers people "a chance to pamper themselves for a modest price‚" according to Unilever. b) Branding – Brand Name and Symbol – That part of a brand‚ which can be spoken‚ is called a brand name. In other words‚ brand name is the verbal component of a brand. That part of a brand which can be recognized but which is not utter able is called
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Jiaxin Wang Branding Strategy Professor: Grace Zimmerman Case: Eastman Kodak Kodak as a brand had a Unit market share of 70% in a market of 670 million film rolls produced annually. I assume that Kodak Ektar accounted for 30% of the 70%‚ which equals to 21% of the whole market share‚ also equals to 140.7 million sales. The revenue can be calculated by multiplying this sales number by retail price‚ which is $600.79 million. Given the gross margin of 70%‚ the cost of each roll‚ $1.28‚ can be
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Intro: Otobi Furniture: Combination of office and furniture. Home appliances: Washing Machine‚ air conditioner Carpet: under: Appolo Limited. Decorative Light: Also under Apolo Limited. Sales volume:Otobi Furniture has an unbelievable sales amount in the prospect of Bangladesh. They have asales volume of Tk. 30 crore per month that means‚ they have a sales of about three hundred andforty crore taka per month which is bigger than any other furniture company of Bangladesh. Among the
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