SOCIAL RESPONSIBILITY OF BUSINESS: A CASE STUDY OF GRAMEEN PHONE IN BANGLADESH NIMALATHASAN‚ B.* Abstract The social responsibility of business organisations is getting increased attention in recent years‚ and a strong perception has developed among the business managers worldwide and that organisations need to be managed in a socially responsible way for economic viability and long term sustainability. Therefore‚ the social responsibility of businesses has become an important part of today’s business
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stationery brand. It is a synonym of exclusivity‚ discreet good taste‚ elegance‚ and British heritage. It was founded in 1887 in London and ever since‚ the brand has received clients such as the Queen Victoria‚ the Royal Family‚ Grace Kelly‚ and Madonna. Besides that‚ Smythson is positioned as the “British Hermès” according to its current CEO Andy Janowski; whom along with the new Design Director Rory O’ Honlon wants to consolidate the brand as an “iconic British luxury leather goods brand”. They want
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4. What factors would you take into account in deciding whether to use Salesforce.com for your business? I would mainly consider the fact that “renting” the use of software‚ rather than purchasing a tangible copy‚ would save my business a significant amount of funds‚ and also I would take into account the security risks involved in doing all transactions online and the thought of giving up the sovereignty of my business to a different group. However‚ I do believe that the advantages outweigh the
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Developing Brand Positioning Strategy for Canadian Club Whiskey [pic] Developing branding strategy for Canadian Club A. Assess and fully critique the success of Canadian Club’s repositioning strategies used in the case. Use brand theories and concepts to evaluate the company’s branding strategies listed in the case. According to Keller(1993) the
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Term-paper on “A Comparative Study on Cell Phone Expenditure Pattern of the Grameen Phone and Banglalink Subscribers”. Submitted to: Sahadat Hossain Lecturer in Management‚ BUBT Submitted by: Khondokar Sharmin Shahriar Ziban Rumi ID: 07082101162 INTAKE: 15th PROGRAMME: BBA Submission
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Positioning with Perceptual Mapping Software Today’s Agenda 1. Positioning & Perception Review 2. Perceptual Map i. ii. Interpretation Techniques and Software i. Attribute-based ii. Similarity-based Positioning อ. ภัทรพร สกุลคู 3. Conjoint Analysis Software for Preference Analysis 4. Software Demonstration 1 2 Marketing Review 3 C’s Positions in the mind ตัวอยาง Company Customer วิจัยตลาด Competitor หางสรรพสินคาหรู เบียรไทย ดืมแลวรูสึก ่ ภาคภูมิใจ The
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Brand Positioning the Victoria &Alfred Waterfront Company The Victoria & Alfred (V&A) Waterfront has become one of the top tourist destinations in South Africa. Attracting approximately 20 million visitors annually‚ it is located around Cape Town’s original harbour‚ the Victoria and Alfred basins. The V&A Waterfront is a working harbour which provides for leisure‚ residential‚ commercial and retail purposes. In addition‚ the V&A Waterfront Company is involved in the development of other local
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repayment rates. 2. The biggest strength of Grameen Bank lies in bringing financial services to poor people and making it financial sustainable by the economies of scale effect. Some of the other advantages are that the bank offers tailor-made services to the poor people. Also‚ the costumers are called members so they have the feelings of “belongingness”. Moreover‚ Grameen Bank focuses on area which is largely untapped and has huge potential. 3. Grameen banks not only provides credit to its borrowers
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Telecommunication industry is a booming sector in Bangladesh which is leading by Grameen phone and followed by the some mobile operator like Aktel‚ Banglalink‚ Warid telecom‚ City cell‚ Teletalk. This study is basically on Aktel; rationally we have taken Grameenphone as a benchmark. Aktel is one of the early comers in the mobile sector but its current position is not satisfactory. Their progress is not significant in comparison to Grameen phone and other existing operator. This study tried to scrutinize the gap
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________________________________________ BRAND SEGMENTATION AND POSITIONING Espresso Coffee Machines ________________________________________ EXECUTIVE SUMMARY This report was commissioned to examine how customers make purchase decisions for espresso coffee machines‚ the factors affecting consumer behaviour‚ and to identify where the leading brands sit in the opinions of a small sample of the population. The research draws attention to the fact that at the end of financial year 2007
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