INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
Premium Brand Brand management Branding
Content Introduction 3 Brand positioning 3 Plan and implement marketing brands 4 Criteria 4 Tactics 4 Strategies 5 Value marketing brands 7 Improve and maintain the value of the brands 7 Conclusion 7 Literature list 8 What is brand management? Introduction Brand management. Or literally: managing a brand. But what does it contain‚ brand management? How does it works and what can
Premium Brand Brand management
hundreds of colors‚ brands‚ styles‚ even materials to choose from‚ it makes shopping for something you need fun! Victoria’s Secret annual fashion show is where we are introduced to the themes. Their themes are one of the most important parts of their marketing. It separates the types of products they have; fun and playful‚ innocent‚ naughty‚ time of year‚ and so many more. VS themes are huge when it comes to advertising at certain points in the year. VS themes are often sold by the brand separated by
Premium Advertising Price Lingerie
Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
Premium Marketing Brand Brand equity
Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
Premium Porsche Germany
number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising‚ word of mouth‚ product performance and other factors. Thus‚ Positioning is the outcome of our perceptions about the brand relative to
Premium Brand Brand management
Model Question Paper MF0009 Insurance and Risk Management Section A: 1 – 20: each question carries 1-mark Section B: 21 – 31: each question carries 2-mark Section C: 32-38: each question carries 4-mark Section A 1. What does risk imply? a) Bright future b) Doubt about future c) Worse position d) No future 2. Chance may be defined as: a) A favourable outcome b) A different outcome c) Fluctuating outcome d) Undefined outcome 3. One of the following is not the meaning of Risk – a) Risk as the
Premium Insurance Risk
“A Study on the effectiveness of Internal Recruitment ” 1. Age: Below 25 yrs 26 -35 yrs 36 – 45 yrs above 45 2. Educational Qualification: o Up to school level o ITI o Diploma o Degree o PG 3. Years of Experience 0 to 5 yrs 5 to 10 yrs 10 to 15 yrs above 15yrs 4. Period of Service in Integra 0. to 5 yrs 5 to 10 yrs 10 to 15 yrs above 15yrs 5. Do you permit
Premium Employment Recruitment Job interview
EFFECTS OF HAVING A BROKEN FAMILY” 1. With whom you are living with? Father Mother Guardian Others: ________________ 2. Since when you experienced having a broken family? ____y/o 3. How many siblings do you have? [pic] Only Child [pic] 2 [pic] 3 and above 4. How many friends do you have? [pic] 1-3 friends [pic] 4-7 friends [pic] 8 and above 5. What was your first reaction when you knew that your mom and dad will never be together? [pic] happy [pic]
Premium Mother Family Father
Client Satisfaction Survey At Kotak Mahindra Bank‚ we constantly strive to exceed our customer expectations through continuous development and improvement of our products and services. Please help us in monitor our improvement effort by answering these questions. We thank you for your participation and look forward to your patronage. Basic Information Name of the Account holder: ………………………………………………………………………. Account/CRN No.…………………………………………………………………………………………. Contact No: …………………………………………………………………………………………………
Premium Bank English-language films Kotak Mahindra Bank