The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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Introduction: Brand personality is the attribution of human traits and characteristics to the brand name‚ so as to relate the personality of brand with a prospective customer and thereby increase the brand equity. I have structured my assignment in the following manner: In part one I would define and examine the concept of brand personality and the specific human traits that can be associated with a particular brand. Second part will include the association and evaluation of traits with my
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The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality. Results demonstrated that
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What is a Brand Personality? Reflecting the collection of experiences that the public has with the brand is brand personality. Much importance is given to consumer’s emotions and connections. The brand’s courage to stand for something is reflected by personality. Brand Personality is what distinguishes one brand from another or a particular brand from a product. Much of the work in the area of brand personality is based on translated theory of human personality and using similar measures of personality
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biggest selling Scotch whisky and the third largest spirits brand in the world; which has presence in more than 200 countries. The brand outsells its nearest rival by over 10 million bottles a year. “Johnnie Walker Red Label” is the third largest spirit brand in Australia and the market leading Scotch whisky brand in the Australian market. With a strong heritage and an interesting history since 1820‚ the brand raised its own personality and brand elements such as the Striding Man or the square bottles;
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GROHMANN* Although masculinity and femininity are personality traits relevant to brands‚ their measurement and contribution to branding theory and practice have not been examined. This article describes the development and validation of a two-dimensional scale measuring masculine and feminine brand personality that is discriminant with regard to existing brand personality dimensions and scales measuring masculinity and femininity as human personality traits. This scale is applied to show that (1) spokespeople
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Automobili Lamborghini automobili lamborghini s.p.a.is an italian brand and manufacturer of luxury sportscars and‚ formerly‚ suvs‚ which is owned by the volkswagen group through its subsidiary brand division audi. lamborghini’s production facility and headquarters are located in sant’agata bolognese. in 2011‚ lamborghini’s 831 employees produced 1‚711 vehicles. the lamborghini aventador is a two-door‚ two-seater sports car publicly introduced by lamborghini at the geneva motor show on 28 february
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5/17/13 Lamborghini Andrew Cabral Ferruccio Lamborghini was already a successful businessman when‚ in 1963‚ he decided to found a car company‚ named after himself. He chose Sant’Agata Bolognese as the location and recruited a variety of famous and capable engineers to design his cars‚ including Bizzarrini‚ Dallara and Stanzani. The first car‚ the 350GT‚ entered production in 1964 and combined a Bizzarrini developed quad-cam V12 with a Dallara developed chassis. As might be guessed
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The Lamborghini Aventador LP 700–4 is a two-door‚ two-seater sports car publicly unveiled by Lamborghini at the Geneva Motor Show on 28 February 2011‚ five months after its initial unveiling in Sant’Agata Bolognese. Internally codenamed LB834‚ the Aventador was designed to replace the ten-year-old Murciélago as the new flagship model in the Lamborghini lineup starting in 2011. Soon after the Aventador unveiling‚ Lamborghini announced that it had already sold over 12 months of the production vehicles
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Title of Presentation: LAMBORGHINI‚ THE FASTEST BULL ON EARTH 1. Yes. This topics explain the brief history of Lamborghini Company‚ how it evolves to be a supercar manufacturer‚ car manufacturing process‚ and quality check. This provides the audience with general information of the Lamborghini story line‚ detailed flow process of building its supercar and quality check run onto it. Audience 1. I have conducted some interviews with all of the audiences. In that interviews‚ I have questioned
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